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Reviews Views Date of last review
1 27905 Mon January 29, 2007
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Metabolic Energy
3599 kcal/kg

Cereals (wheat, maize, rice), meat and meat by-products (chicken 30%, hydrolised chicken protein), vegetable by-products (wheat, maize, beet pulp), oils and fats, egg and egg products, minerals and vitamins, brewery yeast, lecithin, F.O.S., yucca. No colorants added.

Crude protein 26
Crude fat 16
Crude ash 8
crude fibre 3
Moisture 9
Calcium 1.5
Phosphorus 1.0
Sodium 0.3
Magnesium 0.2

Added Vitamins:
Choline 620
Biotin 0.20
Folic acid 3
Vitamin A 15,000
Vitamin D3 1,500
Vitamin E 150
Vitamin K3 7
Vitamin B1 11
Vitamin B2 7
Vitamin B3 19
Vitamin B6 6
Vitamin B12 0.05
Vitamin C 40

Added Minerals:
Iodium 1.2
Cobalt 1.0
Selenium 0.08
Copper 5
Manganese 45
Zinc 65
Iron 70


Registered: October 2005
Posts: 3953
Review Date: Mon January 29, 2007 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Inadequate meat content, by-products, use of low quality grains and other controversial filler.

The main ingredients in this food are grains. Whatever the quality of those grains, this is a significant negative - foods intended for canines should be based on meat. The choice of grains is not impressive. Maize (corn) is a difficult to digest grain, which limits its nutritional value for dogs. We consider this to be a low quality ingredient. It is also commonly associated with allergy and skin problems. Wheat is another extremely common cause of allergy problems. We prefer not to see these grains used in dog food. Rice is a decent quality grain.

This food uses by-products. These are very low quality ingredients. "Meat" meal is an extremely low quality product of unidentifiable origin and something we would go to great lengths to avoid in any dog food. It is defined as "the rendered product from mammal tissues, exclusive of blood, hair, hoof, horn, hide trimmings, manure, stomach and rumen contents except in such amounts as may occur unavoidably in good processing practices". Chicken by-product meal is defined as "consisting of the ground, rendered, clean parts of the carcass of slaughtered chicken, such as necks, feet, undeveloped eggs and intestines, exclusive of feathers, except in such amounts as might occur unavoidable in good processing practice".

Beet pulp is another low quality ingredient and filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

The form of preservative used in the food is undisclosed.

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