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Reviews Views Date of last review
1 25642 Thu February 8, 2007
Recommended By Average Price Average Rating
100% of reviewers None indicated None indicated

Description: Feeding guideline:
A 25kg dog should be fed 255-345g per day

Chicken Meal (min 40%), Brown Rice (min 26%), Corn, Chicken Oil, Oats, Herring Meal, Dried Brewers Yeast, Whole Dried Egg, Beet Pulp, Whole Linseed Oil, Fish Oils, Minerals, Vitamins, VETOXAN®, Glucosamine Chondroitin, MSM, Prebiotic FOS.

Nutritional analysis:
Protein 29%
Oil 18%
Ash 8.5%
Fibre 2%
Vitamin A 16,000 iu/kg
Vitamin D3 16,000 iu/kg
Vitamin E 200 iu/kg
Copper 18 mg/kg as (Cupric Suplhate).


Registered: October 2005
Posts: 3953
Review Date: Thu February 8, 2007 Would you recommend the product? Yes | Price you paid?: Not Indicated | Rating: 0 

Pros: First ingredient is a named meat product.
Cons: Some low quality grain, controversial filler.

The first ingredient of this food is a named meat product, in meal form. This is the primary meat ingredient in the food, but we note that the manufacturer does disclose the percentage which is higher than most dry foods. The macronutrient breakdown further adds confidence that this food contains an acceptable amount of meat.

The second ingredient is rice, which is a decent quality grain. The use of corn is less desirable - corn is a difficult to digest grain that has little nutritional value for a canine, and is commonly associated with allegies and yeast infections. Oats are a further grain of decent quality.

Fat as the fourth ingredient is a concern. Research at Purdue University has identified a fat in the top four ingredients of a dry food as a factor that increases the risk of bloat in large breed dogs.

There is a second meat meal ingredient, herring meal, sixth on the ingredient list. This is unlikely to add significantly to the overall meat content of the food. We do not find any information about the presence or otherwise of ethoxyquin in the ingredient (ethoxyquin is a chemical preservative commonly added to fish ingredients and that is banned from human foods due to the belief that it is carcinogenic).

We appreciate the use of whole eggs rather than egg product in the food. Beet pulp, however, is a low quality ingredient and filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

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