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Reviews Views Date of last review
1 15906 Thu February 8, 2007
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No recommendations None indicated None indicated

Description: Feeding guideline:
A 25kg dog should be fed 255-345g

Chicken Meal (min 26%), Brown Rice (min 26%), Maize, Barley, Chicken Fat, Beet, Pulp, Fish Meal, Linseed, Yeast, Enriched with Vitamins and Minerals, VETOXAN®, Glucosamine, Chondroitin Sulphate, MSM, Yucca Schindigera Extract, Moisture Content 9%

Nutritional Analysis:
Protein 24%,
Oil 12%,
Ash 7%,
Fibre 2.5%,
Vitamin A 15,000iu/kg,
Vitamin D3 1,500iu/kg,
Vitamin E 160iu/kg (Alpha Tocopherol),
Vitamin C 50iu/kg,
Copper 16mg/kg (as Cupric Sulphate).


Registered: October 2005
Posts: 3953
Review Date: Thu February 8, 2007 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: First ingredient is a named meat product.
Cons: Insufficient meat content, mixed quality grains, controversial filler.

The first ingredient in the food is a named meat product, in meal form. The manufacturer does disclose the amount of the ingredient, but we find this to be insufficient for canines. The second ingredient is rice, which is a decent quality grain in whole form, but it is still a grain and we believe that foods intended for canines should be based on meat.

The third and fourth ingredients are further grains. Barley is a decent quality grain, but the use of maize (corn) is less desirable. Corn is a difficult to digest grain of little nutritional value for canines, and that is commonly associated with allergies and yeast infections.

Beet pulp is a low quality ingredient and filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

A further meat product, fish, in meal form is the 7th ingredient. This is too far down the ingredient list to add significantly to the overall meat content. We do not find any information about the presence or otherwise of ethoxyquin in the ingredient (ethoxyquin is a chemical preservative commonly added to fish ingredients and that is banned from human foods due to the belief that it is carcinogenic).

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