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1 16201 Thu January 10, 2008
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No recommendations None indicated None indicated

Description: Ingredients:
chicken meal, corn, rice, animal fat, beet pulp, maize glutenmeal, hydrolysed poultry, minerals and vitamins, salt, choline chloride, vitamin E (as dl-alpha-tocoferolacetate).

Guaranteed analyses:
Protein 30,0 %
Fat 20,0 %
Fiber 2,5 %
Ash 7,5 %
Moisture 9,5 %
Phosphorous 1,0 %
Calsium 1,2 %

Vitamin A 15 000 IU/kg
Vitamin D3 1 500 IU/kg
Vitamin E 200 IU/kg
Copper 10 mg/kg
Natrium 0,45 %


Registered: October 2005
Posts: 3953
Review Date: Thu January 10, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: First ingredient is a named meat product
Cons: Insufficient meat content, low quality grains, fat of unidentifiable origin, controversial filler

The first ingredient is a named meat product, in meal form. A second meat ingredient is hydrolysed poultry, a low quality ingredient that is unidentifiable by species or source. It is a minor ingredient, but inclusion of low quality ingredients like this does not indicate a high quality product. The fat ingredient in the food is likewise unidentifiable by species or source and is a very low quality ingredient. We note also that it is fourth on the ingredient list and that research at Purdue University has identified fat in the top four ingredients of dry food as a factor increasing the risk of bloat in large breed dogs. Smaller breeds are untested.

The main grains in the food are corn and rice. Corn is a cheap grain that is difficult to digest and commonly associated with food allergies. In gluten meal form (disguised here as "maize" gluten - maize is corn) it is that part of the commercial shelled corn that remains after the extraction of the larger portion of the starch, gluten, and term by the processes employed in the wet milling manufacture of corn starch or syrup. In plain English, the remains of corn after most of the nutritious bits have been removed. Rice is a decent quality grain.

Beet pulp is controversial filler which appears to be used in large quantities in this food. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

The food has added vitamins and minerals, but no information about these is given and it may contain synthetics. Likewise, there is no information given about preservatives which may include chemicals such as ethoxyquin, BHT and BHA all of which are allowed in pet products but are banned or heavily regulated in human food due to the belief that they are carcinogenic.

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