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1 14517 Wed January 9, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Feeding guideline:
A 25kg dog should be fed about 275 g

Corn, Wheat, Poultry Meal, Wheat Shorts, Wheat Flour, Poultry Fat, Beet Pulp, Protein-Hydrolysate, Corn Gluten, Cellulose, Limestone, Sodium, Chicory Powder, Yeast, Glucosamine, Chondroitin Sulfate.

Typical Analysis
Crude Protein 18.9%
Crude Fat 8.6%
Crude Fibre 3.1%
Moisture 8.0%
Crude Ash 5.5%
Calcium 0.90%
Phosphorous 0.70%
Potassium 0.60%
Sodium 0.32%
Magnesium 0.11%

Vit. A 18750 IU/kg
Vit D3 1500 IU/kg
Vit E (Alpha-Tocopherolacetat) 250 IU/kg
Copper (as copper-II-sulfate, pentahydrate) 11 IU/kg
Metabolizable Energy 14.7 MJ/kg
Omega 3 0.16%
Omega 6 2.15%
Ratio Omega 6/Omega 3 13.4:1

Expected contents of other vitamins and trace elements (not guaranteed)
Vit. B1 14 mg/kg
Vit. B2 14 mg/kg
Vit. B6 8 mg/kg
Vit. B12 120 mcg/kg
Biotin 600 mcg/kg
Pantothenic Acid 36 mg/kg
Nicotenic Acid 60 mg/kg
Folic Acid 3 mg/kg
Vit. K 1 mg/kg
Vit. C 84 mg/kg
Choline Chloride 2.5 mg/kg
Iron 125 mg/kg
Zinc 205 mg/kg
Manganese 30 mg/kg
Cobalt 0.4 mg/kg
Iodine 3 mg/kg
Selenium 0.4 mg/kg

Vitamin A 18750 IU/kg
Vitamin D3 1500 IU/kg
Vitamin E (Alpha-Tocopherolacetat) 250 IU/kg
Copper (as copper-II-sulfate, pentahydrate) 11 IU/kg

With Antioxidants (extracts of tocopherols of natural origin, propyl gallate)


Registered: October 2005
Posts: 3953
Review Date: Wed January 9, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Inadequate meat content, meat and fat of unidentifiable origin, controversial filler

The sole meat ingredient in the food does not occur until third on the ingredient list, and is not identified by species. "Poultry" could be any fowl and may also vary by source. Unidentified ingredients like this are usually cheap and of very low quality. We prefer not to see them used in dog foods. The fat ingredient is similarly of low quality and unidentifiable source. Protein hydrolysate (usually from whey) is a low quality means of boosting the protein content of the food.

The main ingredients are grains making this appear a very grain heavy food, with very little meat content likely. Corn is of limited value, being a difficult to digest grain that is also commonly implicated in food allergies. In corn gluten form it is that part of the commercial shelled corn that remains after the extraction of the larger portion of the starch, gluten, and term by the processes employed in the wet milling manufacture of corn starch or syrup. In plain English, the remains of corn after most of the nutritious bits have been removed. Wheat is believed by many to be the number one cause of food allergy problems in dogs. As wheat shorts this consists of "fine particles of wheat bran, wheat germ, wheat flour, and the offal from the “tail of the mill”. This product must be obtained in the usual process of commercial milling and must contain not more than 7% crude fiber". In simpler terms, the floor sweepings from processing of wheat for flour and other products. Wheat flour (in dog food commonly a byproduct of human food production) is a further grain fragment we consider primarily filler. Cellulose is “purified, mechanically disintegrated cellulose prepared by processing alpha cellulose obtained as a pulp from fibrous plant materials”: otherwise known as sawdust.

Beet pulp is controversial filler which appears to be used in large quantities in this food. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

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