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1 11667 Wed January 16, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Ingredients
Rice, maize, poultry meat meal, soya bean hulls, sugar beet pulp, herring meal, poultry fat, linseed, yeast, fish oil (Omega 3 fatty acids 0.2%), minerals (min 0.8%), salt, herbs (min0.2%), fructo-oligosaccharides, glucosamine, yucca extract, with antioxidant EC additives.

*we guarantee all nutritional and vitamin levels up to the best before date.

Nutritional Analysis
Protein 20%
Oil 7%
Ash 5.5%
Fibre 5%
Vitamin A 20000iu/kg
Vitamin D3 2000iu/kg
Vitamin E 200mg/kg
Copper 13mg/kg


Registered: October 2005
Posts: 3953
Review Date: Wed January 16, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Insufficient meat content, some low quality grain, meat and fat of unidentifiable origin, controversial filler, undisclosed preservative

The primary ingredients in this food are grains. These are mixed quality - rice is a decent quality grain, but maize (corn) is of limited value in dog food. It is a difficult to digest grain that is commonly associated with food allergies. Even if these had both been good quality grains, we would still note that grains are an unnatural foodstuff for canines, and that dog foods should be based on meat. There is very little meat in this product.

The first meat ingredient does not occur until 3rd on the ingredient list. Whilst in meal form, this is not a named (identifiable) meat ingredient. This is a concern as it makes it impossible to identify the source, quality or consistency of the ingredient. Ingredients of unidentifiable source are usually very low quality, cheap ingredients and are not found in higher quality products. This is the only significant meat product in the food. Herring meal, 6th on the ingredient list, is too far down to make a significant contribution to the overall meat content of the food. We find no sign on the manufacturer's website of a guarantee that only ethoxyquin-free protein ingredients are used in this food (ethoxyquin is a chemical preservative, commonly added to fish ingredients, and that is banned or heavily regulated in human food due to the belief that it is carcinogenic).

The hulls of soya beans are nutritionless filler. Beet pulp is further filler, and a controversial ingredient. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

Poultry fat is a further low quality ingredient rarely found in anything but very low quality foods. Poultry fat is an ingredient of unidentified origin for which it is impossible to determine source or quality. Unidentified ingredients are usually very low quality. AAFCO define this as obtained from the tissues of poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative".

We note that this product has minerals added, but no information is given about these and it may contain synthetics. Likewise, there is no information given about preservatives. "EEC permitted" may include chemicals such as ethoxyquin, BHT and BHA all of which are allowed in pet products but are banned or heavily regulated in human food due to the belief that they are carcinogenic.

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