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Reviews Views Date of last review
1 10827 Sun January 20, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Feeding guideline
A 45kg dog should be fed about 540g

Cereals, meat and derivatives (of which min. 10% fresh chicken and turkey meat), derivatives of vegetable origin (of which min. 1% sugar beet pulps), oils and fats, fish and fish derivatives, yeast, minerals, FOS (Fructo-oligo-saccharides), Vitamin E, EC additives.

Guaranteed analysis
Vit. A 12.600 I.U.
Vit. D3 1.000 I.U.
Vit. E (Alpha Tocopherol) 130mg.
Copper (copper sulphate pentahydrate) 14 mg.

Nutritional analysis
Moisture 8,00%
Crude protein 23,00%
Crude fats 10,00%
Crude fibre 3,00%
Crude ash 6,20%
Calcium 1,10%
Phosphorus 0,95%


Registered: October 2005
Posts: 3953
Review Date: Sun January 20, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Low quality byproduct ingredients of unidentifiable origin throughout, undisclosed preservative

The first ingredient in the food is unidentified cereals. This is a low quality ingredient and may be comprised of any range of grains, grain fractions and floor sweepings. Such a description gives the consumer no information whatsoever of the content and nutritional quality of the ingredients, and we note that this only occurs in the lowest quality products. We have no confidence at all that this product contains good quality grain. Moreover, the main ingredients in any dog food should not be grain/cereals, which are not a natural foodstuff for dogs. Foods intended for canines should be based on meat.

The meat content of this food is byproducts. There is no identification of species, and this low quality ingredient could be anything. It is impossible to ascertain the quality of by-products and these are usually products that are of such low quality as to be rejected for use in the human food chain, or else are those parts that have so little value that they cannot be used elsewhere in either the human or pet food industries. Meat byproducts are defined as "clean parts, other than meat, derived from slaughtered mammals. It includes, but is not limited to, lungs, spleen, kidneys, brain, livers, blood, bone, partially defatted low-temperature fatty tissue and stomachs and intestines freed of their contents. It does not include hair, horns, teeth and hooves". Note that this definition excludes actual meat. We note the presence of fish (byproducts) but find no sign of a guarantee on the manufacturer's site that they use only ethoxyquin-free protein sources in the product (ethoxyquin is a chemical preservative, commonly added to fish ingredients and which is banned or heavily regulated in human food production due to the belief that it is carcinogenic).

Likewise, there is no identification of the fat content of the food, which quite simply, could be anything. Plant derivatives are byproducts, being culls, potato peelings and other rejects of human food production. Beet pulp (fibre) is filler, and a controversial ingredient. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

The food has added minerals, but no information about these is given and it may contain synthetics. Likewise, the preservative is undisclosed and may be chemical preservatives such as ethoxyquin, BHT and BHA which are allowed in pet products but are banned or heavily regulated in human food due to the belief that they are carcinogenic.

This food receives a 1* rating simply because we have nothing lower.

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