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1 28066 Sun February 3, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Feeding guideline:
A 25kg dog should be fed about 315g

Energy MJ/kg 14.9

Rice, corn, Wheat, poultry (dried), wheat middling, noodles, Greaves (dried), bone meal, vegetable oil, vegetables (extruded), brewer‘s yeast, beet fibre, poultry fat, herring meal, dicalcium phosphate, poultry liver (hydrolysed), whole egg (dried), carob, pregelatinised wheat starch, calcium carbonate, sodium chloride.

Crude protein % 24
Crude fat % 11
Crude fiber % 2.5
Crude ash % 7
Calcium % 1.4
Phosphorus % 1
Sodium % 0.3
Iron mg 250
Copper mg 24
Zinc mg 180
Manganese mg 50
Cobalt mg 4.5
Selenium mg 0.34
Lecithin mg 1800
Vitamin A IE/kg 10000
Vitamin D3 IE/kg 1000
Vitamin E mg/kg 100
Vitamin B1 mg/kg 8
Vitamin B2 mg/kg 12
Vitamin B6 mg/kg 8
Vitamin B12 mcg/kg 170
Nicotinic acid mg/kg 45
Ca-D-Pantothenate mg/kg 22
Folic acid mg/kg 1.3
Carbon mg/kg 45
Biotine mcg/kg 450
Choline Chloride mg/kg 1250

Sensitive nutrition for dogs with normal levels of activity

Percentage of animal protein in total protein: 70%:
Thereof poultry 30%, fish 5%, beef 35%


Registered: October 2005
Posts: 3953
Review Date: Sun February 3, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Byproducts, meat and fat of unidentifiable origin, low quality grains, controversial filler

This product is made up primarily of grains. Rice is a decent quality grain, but corn is a difficult to digest grain of limited value in dog food. It is also commonly associated with food allergies. Wheat is believed by many to be the leading cause of food allergies for dog, and in 'middling's form is a grain fragment and filler. Noodles are also wheat based and an unconventional ingredient in dog foods.

The third ingredient, poultry meal, is a meat meal product but is not one named by species. This is a concern as it makes it impossible to identify the source, quality or consistency of the ingredient. Ingredients of unidentifiable source are usually very low quality, cheap ingredients and are not found in higher quality products. Herring meal, the 13th ingredient, is too far down to make any substantial contribution to the overall meat content or quality of the food. This is a fish meal, but we are unable to locate any guarantee by the manufacturer that this ingredient is free of ethoxyquin. Ethoxyquin is a chemical preservative commonly added to fish ingredients destined for pet foods and which is banned from use in human foods because it is believed to be carcinogenic.

Greaves is a low quality ingredient defined by UK animal byproducts regulations 2003 as the protein-containing residue of rendering, after partial separation of fat and water. In other words, low quality byproducts. Bone meal is a very low quality ingredient that is unidentifiable by source or species.

Beet fiber is beet pulp, a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

Poultry fat is an ingredient of unidentified origin for which it is impossible to determine source or quality. Unidentified ingredients are usually very low quality. AAFCO define this as obtained from the tissues of poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative". The product packaging indicates the use of naturally occuring preservatives.

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