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Reviews Views Date of last review
1 14157 Sat February 9, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Feeding guideline:
A 50lb dog should be fed about 2 1/8 - 2 3/4 cups

Metabolizable Energy:
410 kcal per cup/100g

Chicken meal, whole wheat flour, ground yellow corn, wheat shorts, chicken fat naturally preserved with mixed tocopherols, beet pulp, natural flavour, choline chloride, calcium carbonate, calcium propionate, potassium chloride, salt, vitamins and minerals.

Guaranteed analysis:
Crude protein:min. 26 %
Crude fat:min. 16 %
Moisture:max. 10 %
Crude fibre:max. 3.5 %


Registered: October 2005
Posts: 3953
Review Date: Sat February 9, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: First ingredient is a named meat product
Cons: Insufficient meat content, low quality grains, controversial filler

The first ingredient in this food is a named meat ingredient, in meal form. It is the sole meat product in the food.

The remaining ingredients are of lower quality. Wheat is believed by many to be the leading cause of food allergies in dog food. In flour form (in dog food, commonly a byproduct of human food production) this is a grain fragment and primarily filler. As wheat shorts this consists of "fine particles of wheat bran, wheat germ, wheat flour, and the offal from the “tail of the mill”. This product must be obtained in the usual process of commercial milling and must contain not more than 7% crude fiber". In simpler terms, the floor sweepings from processing of wheat for flour and other products. Corn is a further low quality grain that is difficult to digest and of limited value in dog food. It is also commonly associtated with food allergies.

Beet pulp is a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

We note the food has added vitamins and minerals, but no information is given about these and may include synthetics.

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