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Reviews Views Date of last review
1 15040 Sat March 22, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: feeding guideline:
A 25kg dog should be fed 300-360g

Meat & Marrowbone 31%, Wheat, Maize, Oats, Chicken Fat, Chicken Meat Meal, Fish meal, Brewers Yeast, Linseed, Soya, Vitamins & Minerals.

Protein 24%,
Oil 10%,
Fibre 3%,
Ash 7%,
Moisture 10.5%,
Copper (Cupric Sulphate) 19 mg/kg.
Vitamin A - 15000iu/kg,
Vitamin D3 - 1800iu/kg,
Vitamin E - 70iu/kg.
Vitamin Potency - 12 months from date of manufacture.


Registered: October 2005
Posts: 3953
Review Date: Sat March 22, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Insufficient meat content, meat products of unidentifiable origin, mixed quality grain

The first ingredient in this food is "meat and marrowbone". This is not a meat meal ingredient, but instead is inclusive of water content (about 80%). Once this is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. As ingredients are listed in order of weight, it is thus unlikely that this ingredient is truely amongst the most prolific in the food and would be more accurately placed further down the ingredient list. At wet weight comprising only 31% of the food, it is likely that the true meat content of this product is significantly lower. In this instance, however, users may be thankful as this is an extremely low quality ingredient that is not even identifiable by species or source. We prefer to avoid any dog food products using such ingredients.

The main grains in the food are wheat, maize (corn) and oats. Oats are decent quality, but the use of wheat and corn are less desirable. Wheat is believed by many to be the leasing cause of food allergies in dog food, whilst corn is a difficult to digest grain, of limited value in dog food and which is also commonly associated with food allergy problems.

Chicken and fish meal are amongst the minor ingredients, but too far down the ingredients listing to make any significant contribution to the overall meat content of the food. Regarding the fish meal ingredient, we find no sign on the manufacturer's site that all protein ingredients purchased are preserved with substances other than ethoxyquin (ethoxyquin is a chemical preservative, commonly added to fish meal ingredients, but that is banned or heavily regulated in human food due to the belief that it is carcinogenic).

We note the food has added vitamins and minerals, but no information is given about these and may include synthetics.

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