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1 25993 Mon March 24, 2008
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Description: INGREDIENTS
Poultry Meat Meal (min 30%), Wheat, Whole Maize, Wheatfeed, Poultry Fat, Rice, Whole Linseed, Minerals, Brewers Yeast, Fish Meal, Milk Powder, Seaweed Meal, Vitamins, Ext.of Yucca Schidigera with antioxidants BHA & BHT. NO artificial colourants or flavours.

Protein 28%
Oil 11%
Fibre 2.7%
Ash 7.2%
Vitamin A 14,000 iu/kg
Vitamin D3 1,500 iu/kg
Vitamin E 60 iu/kg as alpha tocopherol
Copper 12 mg/kg as cupric sulphate


Registered: October 2005
Posts: 3953
Review Date: Mon March 24, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Minimum acceptable meat content, meat and fat of unidentifiable origin, some low quality grain, controversial filler, chemical preservatives

A meat product heads the ingredients list. Poultry meal is a meat meal product but is not one named by species. This is a concern as it makes it impossible to identify the source, quality or consistency of the ingredient. Ingredients of unidentifiable source are usually very low quality, cheap ingredients and are not found in higher quality products. Given as 30% of the total product, the food does at least contain a reasonable quantity of meat (even if the quality does not match).

There is a further meat meal ingredient 10th on the ingredient list. This is far too far down to make a substantial contribution to the overall meat content of the food. We note this is a fish meal ingredient, but find no sign on the manufacturer's site that all protein ingredients purchased are preserved with substances other than ethoxyquin (ethoxyquin is a chemical preservative, commonly added to fish meal ingredients, but that is banned or heavily regulated in human food due to the belief that it is carcinogenic).

Wheat is the primary grain in the food. Although apparently a whole grain, wheat is believed by many to be the leading cause of food allergy problems in dog food. As wheatfeed this is a grain fragment and filler. Corn (maize) is a difficult to digest grain of limited value in dog food. It is also commonly linked to food allergies.

Poultry fat is an another ingredient of unidentified origin for which it is impossible to determine source or quality. Unidentified ingredients are usually very low quality. AAFCO define this as obtained from the tissues of poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative".

Beet pulp is a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

"Prairie meal", further down the ingredient list, is a low quality form of corn. This ingredient is better known as corn or maize gluten meal, and is defined as that part of the commercial shelled corn that remains after the extraction of the larger portion of the starch, gluten, and term by the processes employed in the wet milling manufacture of corn starch or syrup. In plain English, the remains of corn after most of the nutritious bits have been removed.

No information is given about the added vitamins and minerals, which may include synthetics.

This product uses chemical preservatives. BHA and BHT are allowed in pet food products, but are banned or heavily regulated in human foods due to the belief that they are carcinogenic.

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