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1 32739 Mon March 24, 2008
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No recommendations None indicated None indicated

Description: Ingredients
Whole wheat, meat and meat derivatives, maize, full fat soya bean meal, rice, porridge oats, bran, vitamins, minerals and oils.

Free from artifical flavourings, colourants and preservatives.

Typical analysis:
Protein 23%
Oil 10
Fibre 4%
Ash 8.5%
Vitamin A 10 000 Iu/kg
Vitamin D3 1 500 Iu/kg
Vitamin E 175 Iu/kg
Copper 12 Mg/kg


Registered: October 2005
Posts: 3953
Review Date: Mon March 24, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Inadequate meat content, byproducts, mixed quality grains

The first ingredient in this food is wheat. Although a whole grain at least, wheat is believed by many to be the leading cause of food allergies in dog food. Even if better quality grain had been used, we would still note that grains are an unnatural foodstuff for canines and very low quality compared to meat (on which dog food products actually should be based). Further grains in the product are maize (corn), rice, oats and bran. Rice and oats are good quality, but the more prolific corn is a difficult to digest grain of limited value in dog food. It is also commonly liked to allergy problems. Soy boosts the moderate protein content of the food, but this is very low quality protein compared to meat.

The meat content of this food is byproducts. There is no identification of species, and this low quality ingredient could be anything. It is impossible to ascertain the quality of by-products and these are usually products that are of such low quality as to be rejected for use in the human food chain, or else are those parts that have so little value that they cannot be used elsewhere in either the human or pet food industries. Meat byproducts are defined as "clean parts, other than meat, derived from slaughtered mammals. It includes, but is not limited to, lungs, spleen, kidneys, brain, livers, blood, bone, partially defatted low-temperature fatty tissue and stomachs and intestines freed of their contents. It does not include hair, horns, teeth and hooves". Note that this definition excludes actual meat.

Consistent with the above, the fat content of the food is undisclosed and could be anything. We shudder. Further byproducts include reject vegetable matter, which does nothing to reduce our horror at the idea of feeding this to a canine.

No information is given about the added vitamins and minerals, which may include synthetics.

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