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Reviews Views Date of last review
1 49859 Sun July 19, 2009
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Ingredients
Venison(>14%), corn(>14%), sorghum, chicken meal, rice(>10%), barley, animal fat, poultry meal, dried beet pulp, dried whole egg, chicken digest, potassium chloride, brewer's dried yeast, fish oil, sodium chloride, sodium hexametaphosphate, DL-methionine, calcium carbonate, dicalcium phosphate.

Additives per kg:
Vitamin A:12000 IU/kg,
Vitamin D :900 IU/kg,
Vitamin E ( α-tocopherol):200 mg/kg,
Copper as Copper II Sulphate:25 mg/kg

Crude Protein:23.0%,
Crude Oil:14.0%,
Crude Ash:7.0%,
Crude Fibre:3.0%,
Phosphorus P:0.9%


Registered: October 2005
Posts: 3953
Review Date: Sun July 19, 2009 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: First ingredient is a named meat product
Cons: Inadequate meat content, some low quality grains; meat and fat of unidentifiable source, controversial filler

The first ingredient in the food is a named meat product. This is not a meal ingredient. It is inclusive of water content (about 80%). Once that is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. Ingredients are listed in order of weight, and the dehydrated ingredient would probably be more accurately placed much further down the ingredient list. It is highly unlikely that this ingredient makes any significant contribution to the overall meat content of the food - in fact it may be as low as 20% or 14%, which is to say under 3% and insignificant.

There are two meat meal ingredients in the food - 4th & 8th on the ingredient list. It is likely that these ingredients, rather than the wet-weight meat listed at the head of the ingredient list, make up the largest meat portion in the food. Aside from being a different species from that indicated on the packaging, it is also very unlikely that this product contains a great deal of meat at all. We note that one of these is not named by species, being "poultry" meal which usually means a very low quality ingredient and one that we would avoid any products containing.

The major ingredients in the food are, in fact, grains. This is disappointing in a dog food product as grains are not a natural part of a canine diet. Of these grains, sorghum is decent quality, but the major grain is corn which is a difficult to digest grain of limited value in dog food.

"Animal" fat is a further very low quality ingredient, unidentifiable by source or species. As with "poultry" meal, we would avoid the purchase of any product containing such low quality ingredients.

Beet pulp is controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

Overall, this appears to be a very low quality product with woefully low meat content.

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