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1 14987 Fri December 30, 2005
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Energy:
Digestible Energy 14.88 mj/kg
Metabolic energy 333 Kcals/100g

Wheat, barley, meat and marrowbone meal, wheatfeed, chicken meat meal (minimum 4%), sugar beet pulp, chicken fat, hipro soya, fish meal, stabilised flax seed, minerals and vitamins, digest BHA and BHT as permitted EEC antioxidants.

Typical analysis:
Oil E/E 7.35%
Oil A/H 8.22%
Protein 20.24%
Fibre 3.46%
Ash 6.43%
Vitamin A 15,339.50 iu/kg
Vitamin D3 1,819.20 iu/kg
Vitamin E (Alpha Tocopherol) 71.03 mg/kg
Vitamin K 2.14 mg/kg
Vitamin B1 3.77 mg/kg
Vitamin B2 5.39 mg/kg
Vitamin B6 3.94 mcg/kg


Registered: October 2005
Posts: 3953
Review Date: Fri December 30, 2005 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: None
Cons: Inadequate meat products for feeding a canine, use of low quality grains and meat products, use of carcinogenic chemical preservatives.

This food receives a 1-star rating simply because there is nothing lower.

The main ingredients in this food are grains, the principle one of which is wheat. The use of wheat is a significant negative: wheat is believed to be the number one cause of allergy problems in dog food. Wheat occurs a second time as wheatfeed, which is a waste product (think floorsweepings) of the flour milling process. Wheatfeed is highly undigestible and is commonly treated with hydrolysis in a sodium citrate solution in order to improve digestibility of what would otherwise be (and still should be) a waste product. Barley is a decent grain, but dogs are not made to eat foods based on grains. They are carnivores and should be fed foods based on meat.

The third ingredient is “meat and marrowbone meal”. This has no official definition, but the AAFCO definition of meat meal is “the rendered product from mammal tissues, exclusive of blood, hair, hoof, horn, hide trimmings, manure, stomach and rumen contents except in such amounts as may occur unavoidably in good processing practices.” A major problem with ingredients defined simply as meat is that it is impossible to identify source or quality, and such ingredients are likely to be of extremely low quality. Chicken meal is a good ingredient, but it makes up only 4% of the food!

Beet pulp is filler and a controversial ingredient – it is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

This food also contains soy. Soy is another controversial ingredient in dog food and we prefer not to see it used. Soy is a poor quality source of protein in dog food, and a common cause of allergy problems. Some believe that it is the number 1 cause of food allergies in dogs (outstripping even wheat).

Fish meal is the 9th ingredient and another meat product in the food. We note that the manufacturer does not claim to use ethoxyquin-free sources (ethoxyquin is a chemical preservative commonly added to fish destined for meal, and is believed to be carcinogenic).

Digest is another low quality ingredient, for which the AAFCO definition is “dried material resulting from chemical and/or enzymatic hydrolysis of clean and undecomposed animal tissue. The animal tissue used shall be exclusive of hair, horns, teeth, hooves and feathers, except in such trace amounts as might occur unavoidably in good factory practice and shall be suitable for animal feed.”

BHA and BHT are chemical preservatives. These are known to be carcinogenic and have been banned from use in human foods in most countries for around 50 years. We would never consider feeding our pets on foods containing those chemicals.

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