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Reviews Views Date of last review
1 12211 Thu January 10, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Energy 295 kcal/100g

Rice, wheat, maise, dehulled soya, Norwegian fish, peas/carrots, yeast, flax seed, charcoal, minerals, CLA, FOS, digest flavouring coat, trace elements and vitamins, including zinc chelate.

Nutritional Content:
Moisture 11.00%
Oil 5.00%
Protein 21.00%
Fibre 4.00%
Ash 7.50%
Calcium 1.30%
Phosphorus 1.10%
Potassium 0.62%
Magnesium 0.15%
Vitamin A 12000 iu/kg
Vitamin D 12000 iu/kg
Vitamin E 110 iu/kg
Zinc 150 mg/kg
Copper 15 mg/kg
Selenium 0.15 mg/kg
EFA 1.2%
Omega6:Omega3 ratio 5:1


Registered: October 2005
Posts: 3953
Review Date: Thu January 10, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Inadequate meat content, fat of unidentifiable origin, undisclosed preservative

The overwhelming majority of this food is comprised of grains. Rice is a decent quality grain, but the use of maize (corn) and wheat are less desirable. Corn is a cheap grain that is difficult to digest and commonly associated with food allergies. Wheat is believed by many to be the leading cause of food allergies in dogs. Even if these had all been good quality grains, we would still note that grains are not a natural foodstuff for canines, who should be fed products based on meat, not grain.

The primary protein source in the food is soya. Soy is a further substance commonly linked to food allergies, and is a low quality protein source compared to meat. The sole meat ingredient in the food is fish (we don't care about nationality). This is not a meal ingredient, but is inclusive of water content (about 80%). Once that is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. Ingredients are listed in order of weight, and the dehydrated ingredient would probably be more accurately placed much further down the ingredient list. It is highly unlikely that this ingredient provides the food with any significant meat content. We find no sign on the manufacturer's website of a guarantee that only ethoxyquin-free protein ingredients are used in this food (ethoxyquin is a chemical preservative, commonly added to fish ingredients, and that is banned or heavily regulated in human food due to the belief that it is carcinogenic). There is a small amount of vegetable matter in the food.

This product has a sprayed on coating of digest material to make it palatable. Digest is material which results from chemical and/or enzymatic hydrolysis of clean and undecomposed tissue. Digest is a low quality ingredient that, in this product, is unidentifiable by species or source.

The food has added vitamins and minerals, but no information about these is given and it may contain synthetics. Likewise, there is no information given about preservatives which may include chemicals such as ethoxyquin, BHT and BHA all of which are allowed in pet products but are banned or heavily regulated in human food due to the belief that they are carcinogenic.

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