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Reviews Views Date of last review
1 26194 Thu February 8, 2007
Recommended By Average Price Average Rating
No recommendations None indicated None indicated


Description: North American Labelling:

Feeding guideline:
A 50lb dog should be fed 2 1/4 cups

Metabolizable energy:
353 kcal/cup

Chicken, Corn Meal, Ground Whole Grain Sorghum, Ground Whole Grain Barley, Chicken By-Product Meal (Natural source of Chondroitin Sulfate and Glucosamine), Fish meal, Natural Chicken Flavor, Dried Beet Pulp (sugar removed), Chicken Fat (preserved with mixed Tocopherols, a source of Vitamin E), Dried Egg Product, Brewers Dried Yeast, Potassium Chloride, Calcium Carbonate, Salt, Flax Meal, Vitamins (Vitamin E Supplement, Ascorbic Acid, Beta-Carotene, Vitamin A Acetate, Calcium Pantothenate, Biotin, Vitamin B12 Supplement, Thiamine Mononitrate (source of Vitamin B1), Niacin, Riboflavin Supplement (source of Vitamin B2), Inositol, Pyridoxine Hydrochloride (source of Vitamin B6), Vitamin D3 Supplement, Folic Acid), Sodium Hexametaphosphate, Fish Oil (preserved with mixed Tocopherols, a source of Vitamin E), Dicalcium Phosphate, Choline Chloride, Dried Chicken Cartilage (Natural source of Chondroitin Sulfate and Glucosamine), Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), DL-Methionine, L-Carnitine, Rosemary Extract.

Guaranteed analysis:
Crude Protein not less than 23.00%
Crude Fat not less than 13.00%
Crude Fat not more than 16.00%
Crude Fiber not more than 5.00%
Moisture not more than 10.00%
Vitamin E not less than 140 IU/kg
L-Carnitine not less than 40 mg/kg*
Omega-6 Fatty Acids not less than 2.4%*
Omega-3 Fatty Acids not less than 0.3%*
Glucosamine not less than 475 mg/kg*
Chondroitin Sulfate not less than 45 mg/kg*

European Labelling:
Metabolisable energy (in vivo)
- kcal/kg 3789
- MJ/kg 15.86

Chicken (> 24%), maize, wheat, sorghum, barley, animal fat, fish meal, dried beet pulp, chicken digest, dried whole egg, brewer's dried yeast, potassium chloride, sodium chloride, sodium hexametaphosphate, DL- methionine, linseed, chicken cartilage

Protein (%) 23.0
Oil and Fat (%) 13.0
Ash (%) 6.5
Fibre (%) 3.0
Moisture (%) 8.0
Calcium (%) 0.90
Phosphorus (%) 0.75
Vitamin A (IU/kg) 12000
Vitamin D3( IU/kg) 900
Vitamin E (a-tocopherol) (mg/kg) 200
Copper as Copper II sulphate (mg/kg) 20
Beta- carotene (mg/kg) 1
L- Carnitine (mg/kg) 50


Registered: October 2005
Posts: 3953
Review Date: Thu February 8, 2007 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: First ingredient is a named meat product.
Cons: Inadequate meat content, mixed quality grains, fat of unidentifiable origin, controversial filler. Preservative not disclosed.

The first ingredient in this food is chicken. Since this ingredient will end up weighing around 20% of its wet weight once the moisture is removed, as it must be to create a dry food, it is unlikely that this is the true first ingredient in the food but would be more accurately placed further down the ingredient list.

It is followed by four grains, giving the clear impression that this is a food with very little meat content. Barley is a decent quality grain, but the use of maize (corn) is less desirable. Corn is a difficult to digest grain of little nutritional value for canines, and that is commonly associated with allergies and yeast infections. Wheat is another grain we prefer not to see used in dog foods and is a leading cause of allergy problems. Sorghum is a low digestibility grain.

Animal fat is a low quality ingredient of unidentified origin for which it is impossible to determine source or quality. Unidentified ingredients are usually very low quality. AAFCO define this as "obtained from the tissues of mammals and/or poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative".

A second meat product, fish, in meal form is the 7th ingredient. This is too far down the ingredient list to add significantly to the overall meat content. We do not find any information about the presence or otherwise of ethoxyquin in the ingredient (ethoxyquin is a chemical preservative commonly added to fish ingredients and that is banned from human foods due to the belief that it is carcinogenic).

Beet pulp is a low quality ingredient and filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

Chicken digest is material from chicken which results from chemical and/or enzymatic hydrolysis of clean and undecomposed tissue. This is another low quality ingredient. We appreciate the use of whole eggs rather than egg product in the food.

Missing from the ingredient information is the form of preservative used in this food. Were chemical rather than naturally-occuring preservatives to be used, this food would receive a 1-star rating. The manufacturer has been given the benefit of the doubt and a 2-star rating given to the product.

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