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Reviews Views Date of last review
1 17099 Tue January 1, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

2kg - 10kg feed 14g - 22g per kg
11kg - 30kg feed 11g - 14g per kg
+ 30kg feed 10g - 11g per kg

Metabolised energy 3870 kcal

Wheat, chicken, rice, animal fat, fishmeal, hydrolysed chicken protein, beet pulp, linseed, yeast, salt, fructo-oligosaccharides, whole dried egg, lecithin, sodium pyrophosphate, tagetes extract, b-carotene.

Crude protein 24%,
crude fat 11%,
water 10%,
crude ash 7%,
crude fiber 2,8%,
calcium 1,1%,
phosphorous 0,8%.

Vitamin A 14000 IE/kg,
vitamin D3 1400 IE/kg,
vitamin E 140 mg/kg,
vitamin C 50 mg/kg,
copper (copper II sulphate) 20 mg/kg,
natural antioxidants.


Registered: October 2005
Posts: 3953
Review Date: Tue January 1, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: Second and fifth ingredients are named meat products
Cons: Inadequate meat content, low quality ingredients, controversial filler

The first grain in this food, and its main ingredient is wheat. Wheat is thought by many to be the number one cause of food allergy problems in dogs. We prefer not to see this used in dog foods. Rice is a further grain in the food and of decent quality, but still a grain which is not a natural foodstuff for a canine. Instead, foods intended for dogs should be based on meat.

The second ingredient is named meat product. It is chicken, inclusive of water content (about 80%). Once that is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. Ingredients are listed in order of weight, and the dehydrated ingredient would probably be more accurately placed much further down the ingredient list. It is thus unlikely that the food contains very much meat content at all. There is a further meat ingredient 5th on the ingredient list, this time in meal form. As this is, in fact, the primary meat ingredient in the food, it is too far down to make any substantial contribution to the overall meat content of the food. We note it is a fish ingredient, but we find no sign on the manufacturer website of a guarantee that they use only ethoxyquin-free protein sources in the product (ethoxyquin is a chemical preservative commonly added to fish ingredients, but which is banned or heavily regulated in human food due to the belief that it is carcinogenic). Hydrolised chicken protein is added to increase the protein content of the food, but this is not a high quality ingredient and does not substitute for actual meat content.

Animal fat is a further low quality ingredient rarely found in anything but very low quality foods. Animal fat is an ingredient of unidentified origin for which it is impossible to determine species, source or quality. Unidentified ingredients are usually very low quality. AAFCO define this asobtained from the tissues of mammals and/or poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative". We note this is the 4th ingredient and that research at Purdue university has identified fat in the top four ingredients of dry food as a factor increasing the risk of bloat in large breed dogs. Smaller breeds are untested.

Beet pulp is controversial filler which appears to be used in large quantities in this food. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required. We appreciate the use of whole eggs in the food, but this small glimmer of a positive statement is dwarfed by the preceeding criticisms.

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