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1 13227 Tue January 1, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

2kg - 10kg feed 16g - 23g per kg
11kg - 30kg feed 12g - 15g per kg
+ 30kg feed 10g - 12g per kg

• Metabolised energy 3690 kcal

Wheat-flour, wheat, beef meal, grieves, beet pulp, hydrolysed chicken protein, vegetables, linseed, animal fat, yeast, salt, fructo-oligosaccharides.

Crude protein 24%,
crude fat 9%,
water 10%,
crude ash 9%,
crude fiber 4,5%,
calcium 1,8%,
phosphorous 1,3%.

Vitamin A 12000 IE/Kg,
vitamin D3 1200 IE/Kg,
vitamin E 120 mg/kg,
copper (copper II sulphate) 20 mg/kg,
antioxidants approved by EU.


Registered: October 2005
Posts: 3953
Review Date: Tue January 1, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: Third ingredient is a named meat product
Cons: Inadequate meat content, low quality ingredients, uncertain preservatives, controversial filler, byproducts

The first grain in this food, and its main ingredient is wheat. Wheat is thought by many to be the number one cause of food allergy problems in dogs. We prefer not to see this used in dog foods. Wheat flour is a grain fragment (in dog food, commonly a byproduct of human food production) and filler. Grains of any description are not a natural foodstuff for a canine and foods intended for dogs should be based on meat rather than grains.

The third ingredient is named meat product, in meal form. It is the sole meat product in the food. Hydrolised chicken protein is added to increase the protein content of the food, but this is not a high quality ingredient and does not substitute for actual meat content. Grieves are in fact ‘Greaves’, which is the protein-containing residue of rendering, after partial separation of fat and water. In other words, low quality byproducts.

Beet pulp is controversial filler which appears to be used in large quantities in this food. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

Animal fat is a further low quality ingredient rarely found in anything but very low quality foods. Animal fat is an ingredient of unidentified origin for which it is impossible to determine species, source or quality. Unidentified ingredients are usually very low quality. AAFCO define this asobtained from the tissues of mammals and/or poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative".

We note the food does not claim to use naturally occuring antioxidants, but generically "EU approved". This is likely to include chemical preservatives such as ethoxyquin, BHT or BHA all of which are banned or heavily regulated in human food production due to the belief that they are carcinogenic.

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