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Reviews Views Date of last review
1 14482 Tue January 1, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

2kg - 10kg feed 12g - 18g per kg
11kg - 30kg feed 9g - 12 g per kg
+ 30 kg feed 8g - 9g per kg

Metabolised energy 4460 kcal

Chicken, wheat, animal fat, rice, fishmeal, hydrolysed chicken protein, beet pulp, corn flour, linseed, yeast, salt, fructo-oligosaccharides, whole dried egg, lecithin, sodium pyrophosphate, tagetes extract, b-carotene.

Crude protein 32%,
crude fat 22%,
water 8%,
crude ash 8%,
crude fiber 2,5%,
calcium 1,4%,
phosphorous 1%.

Vitamin A 12500 IE/Kg,
vitamin D3 1250 IE/Kg,
vitamin E 125 mg/kg,
vitamin C 50 mg/kg,
copper (copper II sulphate) 20 mg/kg,
natural antioxidants.


Registered: October 2005
Posts: 3953
Review Date: Tue January 1, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: First and fifth ingredients are named meat products
Cons: Inadequate meat content, low quality ingredients, controversial filler

The first ingredient is named meat product. It is chicken, inclusive of water content (about 80%). Once that is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. Ingredients are listed in order of weight, and the dehydrated ingredient would probably be more accurately placed much further down the ingredient list. There is a further meat meal ingredient 5th on the ingredient list. As this is, in fact, the primary meat ingredient in the food, it is too far down to make any substantial contribution to the overall meat content of the food. We note it is a fish ingredient, but we find no sign on the manufacturer website of a guarantee that they use only ethoxyquin-free protein sources in the product (ethoxyquin is a chemical preservative commonly added to fish ingredients, but which is banned or heavily regulated in human food due to the belief that it is carcinogenic). Hydrolised chicken protein is added to increase the protein content of the food, but this is not a high quality ingredient and does not substitute for actual meat content.

The first grain in this food, and its main ingredient, is wheat. Wheat is not a good quality grain in dog food, being though by many to be the number one cause of food allergy problems in dogs. We prefer not to see it used at all, particularly as the first ingredient. Further grains are rice, which is a decent quality grain, and cornflour which is filler.

Animal fat is a further low quality ingredient rarely found in anything but very low quality foods. Animal fat is an ingredient of unidentified origin for which it is impossible to determine species, source or quality. Unidentified ingredients are usually very low quality. AAFCO define this asobtained from the tissues of mammals and/or poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative". We note this is the 3rd ingredient and that research at Purdue university has identified fat in the top four ingredients of dry food as a factor increasing the risk of bloat in large breed dogs. Smaller breeds are untested.

Beet pulp is controversial filler which appears to be used in large quantities in this food. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required. We appreciate the use of whole eggs in the food, but this small glimmer of a positive statement is dwarfed by the preceeding criticisms.

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