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1 12132 Tue January 1, 2008
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No recommendations None indicated None indicated

Description: Feeding guideline:
A 25kg dog should be fed about 320g

Rice (60%), turkey meat meal (20%), beet fibre, poultry fat, linseed, brewer’s yeast, mineral nutrients, dehydrated egg, lecithin (0.2%), methionine, fructo-oligosaccharide (0.1%)

Crude protein 22.0 %
crude fat 9.0 %
crude fibre 2.5 %
crude ash 6.0 %
calcium 1.2 %
phosphorus 0.9 %
sodium 0.25 %


Registered: October 2005
Posts: 3953
Review Date: Tue January 1, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: Second ingredient is a named meat product
Cons: Insufficient meat content, controversial filler, fat of unidentifiable origin

The first ingredient in this food, and its main ingredient at 60% of the total is rice. Rice is a decent quality grain, but it is still a grain which is an unnatural foodstuff for a canine. Foods intended for dogs should be based on meat, not on grain. The second ingredient is a named meat product, in meal form. It makes up 20% of the food and is the sole meat product ingredient.

Beet pulp is controversial filler which appears to be used in large quantities in this food. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

Poultry fat is a further low quality ingredient rarely found in anything but very low quality foods. Poultry fat is an ingredient of unidentified origin for which it is impossible to determine source or quality. Unidentified ingredients are usually very low quality. AAFCO define this as obtained from the tissues of poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative" We note that this is the third ingredient and that research at Purdue University has identified fat in the top 4 ingredients of dry foods as a factor increasing the risk of bloat in large breed dogs. Smaller breeds are untested.

The food has added minerals, but no information about these is given and it may contain synthetics. Likewise, there is not information given about preservatives which could include chemicals such as ethoxyquin, BHT and BHA all of which are allowed in pet products but are banned or heavily regulated in human food due to the belief that they are carcinogenic.

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