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Reviews Views Date of last review
1 11962 Wed January 2, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Feeding guideline:
A 25kg dog should be fed about 300g

Corn, poultry meal, crackling meal, poultry fat, dried cutlet, minerals, fish meal, linseeds, beer yeast, dried egg, fructo-oligosaccharide, lecithin (0.2%), methionine

Raw protein 22.5 %
raw fat 13.0 %
raw fibre 2.5 %
raw ash 7.0 %
calcium 1.1 %
phosphorus 0.9 %
sodium 0.33 %


Registered: October 2005
Posts: 3953
Review Date: Wed January 2, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Insufficient meat content, meat and fat of unidentifiable source, no information on preservatives

The first ingredient in this foodare is grains Corn (Maize) is a difficult to digest grain that has limited value and is very commonly linked to allergy problems. It occurs a second time as corn flour, a grain fragment. Whatever their quality, grains are an unnatural foodstuff for a canine. Foods intended for dogs should be based on meat, not on grain.

The next ingredient is a low quality meat product. "Poultry" is an ingredient of unidentifiable species, source or quality and such ingredients are usually very cheap and low quality. We are unable to locate any definition of "crackling meal". We note a fish meal ingredient 7th, but find no guarantee on the manufacturers website that protein sources are ethoxyquin-free (ethoxyquin is a chemical preservative commonly added to fish destined for meal, and is believed to be carcinogenic).

Poultry fat is a further low quality ingredient rarely found in anything but very low quality foods. Poultry fat is an ingredient of unidentified origin for which it is impossible to determine source or quality. Unidentified ingredients are usually very low quality. AAFCO define this as obtained from the tissues of poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative". We note that this is the fourth ingredient and that research at Purdue University has identified fat in the top 4 ingredients of dry foods as a factor increasing the risk of bloat in large breed dogs. Smaller breeds are untested.

The food has added minerals, but no information about these is given and it may contain synthetics. Likewise, there is not information given about preservatives which could include chemicals such as ethoxyquin, BHT and BHA all of which are allowed in pet products but are banned or heavily regulated in human food due to the belief that they are carcinogenic.

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