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1 15801 Tue January 1, 2008
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Description: Feeding guideline:
A 25kg dog should be fed about 300g

Ingredients: Maize, poultry meal, poultry fat, greaves meal, dried sugar beet pulp, meat meal, linseed, poultry hydrolyzate, sodium chloride, monocalcium phosphate, calcium carbonate.

Crude protein 23,5 %,
crude fat 15,0 %,
crude fibre 2,5 %,
crude ash 7,5 %,
calcium 1,2%,
phosphorus 0,9 %,
sodium 0,35 %

Vitamin A 12.000 I.E./kg,
Vitamin D3 960 I.E./kg,
Vitamin E 96 mg/kg,
Kupfer (aus Kupfersulfat) 12,5 mg/kg


Registered: October 2005
Posts: 3953
Review Date: Tue January 1, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Byproducts, meat and fat of unidentifiable source, unidentified preservative

The first ingredient in this food, and its main ingredient, is Maize (corn). Corn is a difficult to digest grain that has limited value and is very commonly linked to allergy problems. Whatever their quality, grains are an unnatural foodstuff for a canine. Foods intended for dogs should be based on meat, not on grain.

There are three meat meal ingredients in the food, second, third and fifth on the ingredient list. All are very low quality. "Poultry" is an ingredient of unidentifiable species, source or quality and such ingredients are usually very cheap and low quality. ‘Greaves’ is defined by UK animal byproducts regulations 2003 as the protein-containing residue of rendering, after partial separation of fat and water. In other words, low quality byproducts. "Meat" is a further ingredient of unidentifiable species, source or quality.

Poultry fat is a further low quality ingredient rarely found in anything but very low quality foods. Poultry fat is an ingredient of unidentified origin for which it is impossible to determine source or quality. Unidentified ingredients are usually very low quality. AAFCO define this as obtained from the tissues of poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative" We note that this is the third ingredient and that research at Purdue University has identified fat in the top 4 ingredients of dry foods as a factor increasing the risk of bloat in large breed dogs. Smaller breeds are untested.

Beet pulp is controversial filler which appears to be used in large quantities in this food. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

The food has added minerals, but no information about these is given and it may contain synthetics. Likewise, there is not information given about preservatives which could include chemicals such as ethoxyquin, BHT and BHA all of which are allowed in pet products but are banned or heavily regulated in human food due to the belief that they are carcinogenic.

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