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1 15725 Mon December 31, 2007
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No recommendations None indicated None indicated

Description: Ingredients: Chicken meal, rice flour, chicken fat, dried beet pulp, fish, brewer's yeast, egg products, vitamins and minerals (including vitamin C).

Guaranteed analyses: Added:
Protein 26,0 %
Fat 16,0 %
Fiber 2,5 %
Ash 7,0 %
Moisture 9,5 %
Phosphorous 1,3 %
Calsium 1,5 %

Vitamin A 17 000 IU/kg
Vitamin D 1 700 IU/kg
Vitamin E 100 IU/kg
Vitamin C 100 mg/kg
Copper 11,3 mg/kg


Registered: October 2005
Posts: 3953
Review Date: Mon December 31, 2007 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: First ingredient is a named meat product
Cons: Insufficient meat conent, low quality ingredients, controversial filler

The first ingredient in this food is a named meat product, in meal form. It is the sole meat meal ingredient in the food. We note the inclusion of a fish ingredient, but this is fish inclusive of water content(about 80%) and once that is removed it is likely that these ingredients would be more accurately placed somewhat further down the ingredient list (ingredients are listed in order of weight). We find no guarantee on the manufacturers website that protein sources are ethoxyquin-free (ethoxyquin is a chemical preservative commonly added to fish destined for meal, and is believed to be carcinogenic).

The main grain in the food is a low quality product. Rice flour is a grain fragment that we consider primarily filler (and is often sourced from the rejects of human food production). We note chicken fat is the third ingredient. Research at Purdue University has identified a fat in the top four ingredients of a dry dog food as a factor that increases the risk of bloat in large breed dogs. Smaller breeds are untested.

Beet pulp is further filler and a controversial ingredient it is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required. We would prefer to see the use of whole eggs rather than egg product in the food.

No information is given about the preservatives used in this food. With low meat content and prolific use of low quality ingredients, this product is rated 2* only.

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