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1 9921 Thu January 10, 2008
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No recommendations None indicated None indicated

Description: Feeding guideline:
A 25kg dog should be fed 250-340 grams

Cereals (Rice 4% min), derivatives of vegetable origin, meat & animal derivatives, vegetable protein extracts, fats & oils, natural flavouring agents, minerals, vitamins, nutritional purpose additives (Glucosamine Sodium Sulphate and Chondroitin Sulphate) with an approved anti-oxidant.

Crude Protein, not less than 20.00%
Crude Fat, not less than 6.50%
Crude Fibre, not more than 4.00%
Moisture, not more than 10.00%
Crude ash, not more than 8.00 %
Glucosamine Sodium Sulphate 140 mg/kg
Chondroitin Sulphate 260 mg/kg


Registered: October 2005
Posts: 3953
Review Date: Thu January 10, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Inadequate meat content, byproducts, low quality ingredients throughout, undisclosed preservative

The first ingredient in the food is unidentified cereals. This is a low quality ingredient and may be comprised of any range of grains, grain fractions and floor sweepings. Such a description gives the consumer no information whatsoever of the content and nutritional quality of the ingredients, and we note that this only occurs in the lowest quality products. We have no confidence at all that this product contains good quality grain. Moreover, the main ingredients in any dog food should not be grain/cereals, which are not a natural foodstuff for dogs. Foods intended for canines should be based on meat. The meat content of this product is likely to be as low as 4% of the total product. Plant derivatives are byproducts, being culls, potato peelings and other rejects of human food production. Rice is decent quality grain.

The meat content of this food is byproducts. There is no identification of species, and this low quality ingredient could be anything. It is impossible to ascertain the quality of by-products and these are usually products that are of such low quality as to be rejected for use in the human food chain, or else are those parts that have so little value that they cannot be used elsewhere in either the human or pet food industries. Meat byproducts are defined as "clean parts, other than meat, derived from slaughtered mammals. It includes, but is not limited to, lungs, spleen, kidneys, brain, livers, blood, bone, partially defatted low-temperature fatty tissue and stomachs and intestines freed of their contents. It does not include hair, horns, teeth and hooves". Note that this definition excludes actual meat. Tallow is a very low quality animal fat, also unidentfiable by species or source.

The food has added vitamins and minerals, but no information about these is given and it may contain synthetics. The food may use chemical preservatives such as ethoxyquin, BHT and BHA which are allowed in pet products but are banned or heavily regulated in human food due to the belief that they are carcinogenic.

This food receives a 1* rating simply because we have nothing lower.

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