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Reviews Views Date of last review
1 17236 Wed January 9, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Feeding guideline:
A 25kg dog should be fed about 290 g

Fish Meal, Rice, Corn, Barley, Poultry Fat, Wheat Flour, Corn Gluten, Wheat Shorts, Potato Protein, Protein-Hydrolysate, Rice Bran, Beet Pulp, Dicalciumphosphate, Limestone, Chicory Powder, Yeast, Glucosamine, Chondroitin Sulfate.

Typical Analysis
Crude Protein 25.0%
Crude Fat 15.0%
Crude Fibre 2.5%
Moisture 8.0%
Crude Ash 7.0%
Calcium 1.25%
Phosphorous 0.95%
Potassium 0.60%
Sodium 0.35%
Magnesium 0.12%

Vit A 15000 iu/kg
Vit D3 1200 iu/kg
Vit E (Alpha-Tocopherolacetat) 150 iu/kg
Copper (as copper-II-sulfate, pentahydrate) 10 iu/kg
Metabolizable Energy 15.9 MJ/kg
Omega 3 0.40%
Omega 6 2.80%
Ratio Omega 6/Omega 3 7.0:1

Expected contents of other vitamins and trace elements (not guaranteed)
Vit. B1 (Thiamin) 12 mg/kg
Vit. B2 12 mg/kg
Vit. B6 7 mg/kg
Vit. B12 100 mcg/kg
Biotin 500 mcg/kg
Pantothenic acid 30 mg/kg
Nicotenic 50 mg/kg
Folic acid 3 mg/kg
Vit. K 1 mg/kg
Vit. C 70 mg/kg
Choline Chloride 2000 mg/kg
Iron 195 mg/kg
Zinc 170 mg/kg
Manganese 25 mg/kg
Cobalt 0.4 mg/kg
Iodine 3 mg/kg
Selenium 0.4 mg/kg

Vitamin A 15000 IU/kg
Vitamin D3 1200 IU/kg
Vitamin E (Alpha-Tocopherolacetat) 150 IU/kg
Copper (as copper-II-sulfate, pentahydrate 10 IU/kg

With Antioxidants (extracts of tocopherols of natural origin, propyl gallate)


Registered: October 2005
Posts: 3953
Review Date: Wed January 9, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: First ingredient is a named meat product
Cons: Insufficient meat content, fat of unidentifiable origin, controversial filler

The first ingredient in the food is a named meat meal. This is a fish product, but we find no sign on the manufacturer's website that they guarantee the use of ethoxyquin-free protein sources (ethoxyquin is a chemical preservative commonly added to fish ingredients but that is banned or heavily regulated in human food production due to the belief that it is carcinogenic). This is the sole meat ingredient in the food. Protein hydrolysate (usually from whey) is a low quality means of boosting the protein content of the food.

The next ingredients are grains - six of them - making this appear a very grain heavy food, with very little meat content likely. Rice and barley are decent quality grains, but the use of corn and wheat are less desirable. Corn is of limited value, being a difficult to digest grain that is also commonly implicated in food allergies. In corn gluten form it is that part of the commercial shelled corn that remains after the extraction of the larger portion of the starch, gluten, and term by the processes employed in the wet milling manufacture of corn starch or syrup. In plain English, the remains of corn after most of the nutritious bits have been removed. Wheat is believed by many to be the number one cause of food allergy problems in dogs. As wheat shorts this consists of "fine particles of wheat bran, wheat germ, wheat flour, and the offal from the “tail of the mill”. This product must be obtained in the usual process of commercial milling and must contain not more than 7% crude fiber". In simpler terms, the floor sweepings from processing of wheat for flour and other products. Wheat flour (in dog food commonly a byproduct of human food production) is a further grain fragment we consider primarily filler.

The fat content of the food is low quality. We prefer not to see the use of unidentified "poultry" or "meat" products in dog foods. These are almost always very low quality, and it is impossible to identify species or source. Beet pulp is controversial filler which appears to be used in large quantities in this food. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

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