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1 14487 Tue January 1, 2008
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No recommendations None indicated None indicated

Description: Feeding guideline:
A 25kg dog should be fed about 350g

Metabolizable Energy (kcal/kg): 3728

Rice, Chicken Meat Meal, Ground Spelt, Ground Barley, Chicken Fat, Dried Egg, Dried Tomato Pomace, Rice Bran, Fish Meal, Dried Yeast, Protein-Hydrolysate, Whole Ground Flax Seed, Dried Beet Pulp, Calcium Carbonate, Fish Oil, Dried Celery, Dried Peas, Dried Whole Carrots, Sodium Hexametaphosphate, Dried Apples, Potassium Chloride, Dried Cranberries, Sodium Chloride, l-Lysine, Dried Blueberries, Glucosamine Hydrochloride, Chicory Powder, Dried Marigold Petals, Chondroitin Sulphate, Fructooligosaccharides, dl-Methionine, Mannanoligosaccharides, l-Carnitine, Lecithin, Zinc Sulphate, Zinc Proteinate, Vitamin E Supplement, Ferrous Sulphate, Ascorbic Acid (source of vitamin C), Manganese Sulphate, Inositol, Niacin Supplement, Iron Proteinate, Manganese Proteinate, Zinc Oxide, Biotin, Thiamine Mononitrate (source of vitamin B1), Copper Sulphate, Pyridoxine Hydrochloride (source of vitamin B6), Copper Proteinate, Vitamin A Supplement, Riboflavin Supplement (source of vitamin B2), Calcium Pantothenate, Calcium Iodate (source of iodine), Manganous Oxide, Vitamin B12 Supplement, Sodium Selenite, Vitamin D3 Supplement, Menadione Dimethylpyrimidinol Bisulfite (source of vitamin K activity), Folic Acid.

Typical Analysis
Crude Protein 22.5%
Crude Fat 12.5%
Crude Fiber 2.5%
Moisture 9.0%
Ash 7.0%
Calcium 1.0%
Phosphorous 0.80%
Potassium 0.60%
Sodium 0.35%
Magnesium 0.10%

Vitamin A 15000 IU/kg
Vitamin D3 1000 IU/kg
Vitamin E 120 IU/kg
Vitamin K3 1.55 mg/kg
Vitamin C 18 mg/kg
Thiamine B1 12 mg/kg
Riboflavin B2 20 mg/kg
Pyridoxine B6 7.5 mg/kg
Vitamin B12 170 mcg/kg
Biotin 450 mcg/kg
Chloride 2000 mg/kg
Folic Acid 1.75 mg/kg
Niacin 55 mg/kg
Pantothenic Acid 30 mg/kg

Trace Minerals
Zinc 170 mg/kg
Copper (as copper sulphate) 7 mg/kg
Copper (as copper chelate of amino acids hydrate) 3mg/kg
Manganese 50 mg/kg
Iron 265 mg/kg
Iodine 1.95 mg/kg
Selenium 0.28 mg/kg

Glucosamine / Chondroitin Sulphate 771 mg/kg
Fructooligosaccharides 425 mg/kg
Omega 6 Fatty Acids 2.9%
Omega 3 Fatty Acids 0.50%
Omega 6:3 Fatty Acid Ratio 5.5:1

With antioxidants (extracts of tocopherols of natural origin, propyl gallate from plant extract)


Registered: October 2005
Posts: 3953
Review Date: Tue January 1, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: Second ingredient is a named meat product
Cons: Inadequate meat content, some low quality ingredients, controversial filler

The primary ingredient in this food is rice. Rice is a decent quality grain, but still a grain. Foods designed for canines should be based on meat.

The second ingredient in this food is a named meat product, in meal form. There is a further meat meal ingredient 9th on the ingredient list. This is far too far down to make any substantial contribution to the overall meat content of the food. We note it is a fish ingredient, but we find no sign on the manufacturer website of a guarantee that they use only ethoxyquin-free protein sources in the product (ethoxyquin is a chemical preservative commonly added to fish ingredients, but which is banned or heavily regulated in human food due to the belief that it is carcinogenic).

The next grains in the food are spelt and barley. Both are decent quality grains. Rice bran, however, is a grain fragment we consider to be primarily filler. We assume the egg ingredient in this food to be whole eggs, which is appreciated. Tomato pomace is filler, as is rice bran which is a grain fragment. The protein content of the food is boosted by hydrolysate, which is not a high quality ingredient.

Beet pulp is controversial filler which appears to be used in large quantities in this food. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

We appreciate the range of fruits/vegetables in the food but we note that this product includes synthetic vitamin K, a substance linked to liver problems and that is progressively being removed from better quality dog food products.

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