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Reviews Views Date of last review
1 13351 Sun January 13, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Ingredients
Wheat, Meat Meal, Maize, Wheatfeed, Chicken Meat Meal, Fish Meal, Oils & Fats, Beet Pulp, Rice, Carrot, Linseed, Peas, Lucerne, Vitamins and Minerals. Added Citrus, Yeast and Yucca. With Antioxidant and Preserved with: EC additives.

Typical Analysis
Protein 20.00%
Oil 8.00%
Fibre 3.00%
Ash 8.00%


Registered: October 2005
Posts: 3953
Review Date: Sun January 13, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Insufficient meat content, meat and fat of unidentifiable origin, low quality grains, controversial filler

The main ingredients in this food are grains. Wheat is believed by many to be the leading cause of food allergies in dog food. In wheatfeed form, this is a grain fragment and a byproduct (think floorsweepings) of the processing of wheat for human food production. Maize (corn) is a difficult to digest grain of limited value, and which is also commonly associated with food allergies in dogs. Even if the food were based on good quality grain, we would still note that grains are an unnatural foodstuff for canines. Dog foods should be based on meat.

The first meat ingredient is named meat meal, second on the ingredient list. It makes up only 4% of the food, which is woefully inadequate. The fifth ingredient is also a meat product, but this is a low quality meat product. "Meat" could be anything and ingredients of unidentifiable species and source are usually of very low quality. A further meat ingredient, fish, is 6th but we find no sign on the manufacturer's website of a guarantee that only ethoxyquin-free protein ingredients are used in this food (ethoxyquin is a chemical preservative, commonly added to fish ingredients, and that is banned or heavily regulated in human food due to the belief that it is carcinogenic).

The fat and oil content of the food is undisclosed and, as the meat ingredient above, is likely to be of very low quality. Beet pulp is controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

The food has added vitamins and minerals, but no information about these is given and it may contain synthetics. Likewise, the preservative is undisclosed and may be chemical preservatives such as ethoxyquin, BHT and BHA which are allowed in pet products but are banned or heavily regulated in human food due to the belief that they are carcinogenic.

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