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1 10670 Wed January 16, 2008
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No recommendations None indicated None indicated

Description: Ingredients
Poultry meat meal, rice, maize, herring meal, poultry fat, chicken digest, sugar beet pulp, yeast, salt, aloe vera (228mg/kg), with antioxidant EC additives.

*we guarantee all nutritional and vitamin levels up to the best before date.

Nutritional Analysis
Protein 28%
Oil 11%
Ash 8%
Fibre 3.5%
Vitamin A 18000iu/kg
Vitamin D3 1800iu/kg
Vitamin E 120mg/kg
Copper 12mg/kg


Registered: October 2005
Posts: 3953
Review Date: Wed January 16, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: Fourth ingredient is a named meat product
Cons: Meat and fat of unidentifiable origin, controversial filler, some low quality grain, undisclosed preservative

The first meat ingredient, whilst in meal form, is not a named (identifiable) meat ingredient. This is a concern as it makes it impossible to identify the source, quality or consistency of the ingredient. Ingredients of unidentifiable source are usually very low quality, cheap ingredients and are not found in higher quality products. This is the only significant meat product in the food. Herring meal is 4th on the ingredient list, a further named meat product. We find no sign on the manufacturer's website of a guarantee that only ethoxyquin-free protein ingredients are used in this food (ethoxyquin is a chemical preservative, commonly added to fish ingredients, and that is banned or heavily regulated in human food due to the belief that it is carcinogenic).

The grain content is of mixed quality - rice is a decent quality grain, but maize (corn) is of limited value in dog food. It is a difficult to digest grain that is commonly associated with food allergies. Poultry fat is a further low quality ingredient rarely found in anything but very low quality foods. Poultry fat is an ingredient of unidentified origin for which it is impossible to determine source or quality. Unidentified ingredients are usually very low quality. AAFCO define this as obtained from the tissues of poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative".

Beet pulp is filler, and a controversial ingredient. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

There is no information given about preservatives. "EEC permitted" may include chemicals such as ethoxyquin, BHT and BHA all of which are allowed in pet products but are banned or heavily regulated in human food due to the belief that they are carcinogenic.

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