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1 14284 Wed January 16, 2008
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No recommendations None indicated None indicated

Description: INGREDIENTS:
Wheat, fresh chicken (min. 4%), chicken meat meal, soya, chicken fat, beet fibre, vitamins and minerals, chicken digest, yucca meal. Contains EEC permitted antioxidant (BHA & BHT) and colourant (iron oxide).

Protein: 25%
Oil: 8%
Fibre: 3%
Ash: 9%
Calcium: 2.1%
Phosphorous: 1.4%
Vitamin A: 12,000 iu/kg
Vitamin D3: 1,200 iu/kg
Vitamin E: 100 mg/kg

5kg feed 130g
10kg feed 190g
15kg feed 260g
25kg feed 370g
40kg feed 480g
60kg feed 625g


Registered: October 2005
Posts: 3953
Review Date: Wed January 16, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Inadequate meat content, low quality grain, controversial filler, chemical preservative

The first ingredient in the food is a grain. Wheat is not a desirable ingredient in dog food, believed by many to be the leading cause of food allergies. Moreover, grains of any quality are not a natural foodstuff for canines, and dog food products should be based on meat not on grain. This ingredient is likely to make up the overwhelming majority of the food, as the meat content is indicated around 4%.

The first meat ingredient is chicken. This is indicated at a woeful 4% of the product. This is not in meal form. Fresh ingredients are inclusive of water content (about 80%). Once that is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. Ingredients are listed in order of weight, and the dehydrated ingredient would probably be more accurately placed much further down the ingredient list. It is followed by a named meat ingredient in meal form, but as ingredients are listed in order of weight, we can conclude that the total meat content of this product is in the region of 4%. That is inadequate for a canine, and may be better suited to a rabbit.

Beet pulp (fibre) is filler, and a controversial ingredient. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

The food has added vitamins and minerals, but no information about these is given and it may contain synthetics. The food uses chemical preservatives. BHT and BHA are allowed in pet products but are banned or heavily regulated in human food due to the belief that they are carcinogenic. There is no place in dog food for artificial colourants.

This food receives a 1* rating, but would have been rated lower if there were a lower category.

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