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1 23955 Sun February 3, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Energy MJ/kg 16

Poultry (dried), corn, wheat, herring meal, cheese whey powder, beet fibre, poultry fat, vegetable oil, dicalcium phosphate, wheat middling, whole egg (dried), brewer‘s yeast, carob, poultry liver (hydrolysed), pregelatinised wheat starch, sodium chloride

Crude protein % 27
Crude fat % 14
Crude fiber % 2.5
Crude ash % 8
Calcium % 1.3
Phosphorus % 0.9
Sodium % 0.35
Iron mg 250
Copper mg 25
Zinc mg 210
Manganese mg 50
Cobalt mg 5
Selenium mg 0.38
Lecithin mg 2800
Vitamin A IE/kg 16250
Vitamin D3 IE/kg 1625
Vitamin E mg/kg 163
Vitamin B1 mg/kg 12
Vitamin B2 mg/kg 18
Vitamin B6 mg/kg 12
Vitamin B12 mcg/kg 264
Nicotinic acid mg/kg 62
Ca-D-Pantothenate mg/kg 30
Folic acid mg/kg 1.8
Carbon mg/kg 66
Biotine mcg/kg 660
Choline Chloride mg/kg 1920

For young dogs of larger breeds from the age of three months.

Percentage of animal protein in total protein: 75%
Thereof poultry 65%, fish 10%


Registered: October 2005
Posts: 3953
Review Date: Sun February 3, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: Fourth ingredient is a named meat product
Cons: Minimum acceptable meat content, meat and fat of unidentifiable origin, low quality grain, controversial filler

The first ingredient is a meat meal product but is not one named by species. This is a concern as it makes it impossible to identify the source, quality or consistency of the ingredient. Ingredients of unidentifiable source are usually very low quality, cheap ingredients and are not found in higher quality products. There is a second meat ingredient 4th on the ingredient list. We note this is a fish meal ingredient, but are unable to locate any guarantee by the manufacturer that this ingredient is free of ethoxyquin. Ethoxyquin is a chemical preservative commonly added to fish ingredients destined for pet foods and which is banned from use in human foods because it is believed to be carcinogenic. We recommend careful checking of the packaging for any such guarantee (specific to this ingredient).

The main grains in the food are corn and wheat. Corn is of limited value in dog food. It is a difficult to digest grain and commonly associated with food allergies. Wheat is believed by many to be the leading cause of food allergies in dog food. In middlings form, this is a grain fragment and filler.

Beet fibre is beet pulp, a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

Poultry fat is an ingredient of unidentified origin for which it is impossible to determine source or quality. Unidentified ingredients are usually very low quality. AAFCO define this as obtained from the tissues of poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative". The product packaging indicates the use of naturally occuring preservatives. We appreciate the use of whole eggs in the food.

Overall, this product is somewhat light in meat content, and uses meat and fat ingredients of unidentifiable origin. Although the meat content is probably higher than some others in this range and in this category, the use of low quality ingredients is too prolific for this product to be rated above 2*.

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