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1 19226 Sun February 3, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Feeding guideline:
A 25kg dog should be fed about 330g

Energy MJ/kg 14.2

Rice, corn, poultry (dried), potato starch, herring meal, husked oat bran, grape seeds (de-oiled), brewer‘s yeast, beet fibre, poultry fat, Vegetable oil, dicalcium phosphate, flax seed, poultry liver (hydrolysed), pregelatinised starch, fructo-oligosaccharides, sodium chloride, yucca extract.

Crude protein % 19
Crude fat % 8
Crude fiber % 4
Crude ash % 5.5
Calcium % 0.9
Phosphorus % 0.7
Sodium % 0.25
Iron mg 250
Copper mg 25
Zinc mg 210
Manganese mg 50
Cobalt mg 5
Selenium mg 0.38
Lecithin mg 1500
Vitamin A IE/kg 16250
Vitamin D3 IE/kg 1625
Vitamin E mg/kg 163
Vitamin B1 mg/kg 12
Vitamin B2 mg/kg 18
Vitamin B6 mg/kg 12
Vitamin B12 mcg/kg 264
Nicotinic acid mg/kg 62
Ca-D-Pantothenate mg/kg 30
Folic acid mg/kg 1.8
Carbon mg/kg 66
Biotine mcg/kg 660
Choline Chloride mg/kg 1920

For older or overweight dogs

Percentage of animal protein in total protein: 70%
Thereof poultry 50%, fish 20%


Registered: October 2005
Posts: 3953
Review Date: Sun February 3, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: Fifth ingredient is a named meat product
Cons: Insufficient meat content, meat and fat of unidentifiable origin, mixed quality grain, controversial filler

The first ingredient in the food is rice. This is a decent quality grain, but it is still a grain which is not a natural foodstuff for a canine. Dog food products should be based on meat, not on grains. A further grain in the food is corn, which is of limited value in dog food. It is a difficult to digest grain and commonly associated with food allergies.

The first meat ingredient does not occur until third on the ingredient list. This is a meat meal, but is not one named by species. This is a concern as it makes it impossible to identify the source, quality or consistency of the ingredient. Ingredients of unidentifiable source are usually very low quality, cheap ingredients and are not found in higher quality products. There is a second meat ingredient 5th on the ingredient list. We note this is a fish meal ingredient, but are unable to locate any guarantee by the manufacturer that this ingredient is free of ethoxyquin. Ethoxyquin is a chemical preservative commonly added to fish ingredients destined for pet foods and which is banned from use in human foods because it is believed to be carcinogenic. We recommend careful checking of the packaging for any such guarantee (specific to this ingredient).

De-oiled grape seeds are filler (and we note that grapes are toxic to dogs). Beet fibre is beet pulp, a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

Poultry fat is an ingredient of unidentified origin for which it is impossible to determine source or quality. Unidentified ingredients are usually very low quality. AAFCO define this as obtained from the tissues of poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative". The product packaging indicates the use of naturally occuring preservatives.

Overall, this product suffers from limited meat content and the use of low quality meat and fat ingredients for which it is impossible to determine the origin.

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