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Reviews Views Date of last review
1 19832 Sat March 22, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Metabolizable energy:
362.77 Kcal

Maize meal, chicken meat, rice, chicken meat meal, maize germ, animal fat, chicken broth, potato protein, linseed meal, elk meat, minerals, lactic acid, beet fibre, vitamin C, vitamins, B-1.3, 1.6-glucan.

protein 22.0 %
fat 16.0 %
fiber 3.0 %
ash 6.0 %
carbohydrates 43.0 %
calcium 1.2 %
phosphorus 0.9 %
magnesium 0.1 %
iron 170.0 mg/kg
moisture 10.0 %
potassium 0.65 %
copper 12.0 mg/kg
sodium 0.45 %
omega-3 fats 0.6 %
omega-6 fats 3.0 %
zinc 80.0 mg/kg
vitamin A 11240.0 IU/kg
vitamin C (ascorbic acid) 470.0 mg/kg
vitamin D 1180.0 IU/kg
vitamin E (tocopherol) 350.0 mg/kg


Registered: October 2005
Posts: 3953
Review Date: Sat March 22, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: Second and fourth ingredients are named meat products
Cons: Inadequate meat content, low quality fat of unidentifiable origin, controversial filler

The first ingredient in this food is maize (corn). Corn is a difficult to digest grain of limited value in dog food, and which is also commonly associated with food allergies. Even if this had been a decent grain, however, we would still note that grains are not a natural foodstuff for canines and are of very low quality compared to meat (on which dog foods should instead be based). Rice, the third ingredient, is a decent quality grain - but still further grain.

Chicken, the 2nd ingredient is not a meat meal, but instead is inclusive of water content (about 80%). Once this is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. As ingredients are listed in order of weight, it is thus unlikely that this ingredient is truely amongst the most prolific in the food and would be more accurately placed further down the ingredient list. At wet weight only the 2nd ingredient in the the food, it is likely that the true amount of this ingredient is significantly lower and it is unlikely to make up any significant portion of the food.

The first true meat ingredient does not occur until 4th on the ingredient list, which gives us little confidence in the overall meat content of the food. Corn germ and potato protein boost the protein content of the food to it's minimal level, but plant protein is of very low quality compared to meat. There is a further (hydrated) meat ingredient 10th on the ingredient list, but this minor ingredient is far to far down to have any impact on the meat content of the food.

Animal fat is an ingredient of unidentified origin for which it is impossible to determine species, source or quality. Unidentified ingredients are usually very low quality. AAFCO define this asobtained from the tissues of mammals and/or poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative".

Beet fibre (pulp) is a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

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