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Reviews Views Date of last review
1 17276 Sat March 22, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Metabolic Energy 15.5 Mj/kg,

Chicken Meat Meal, Rice, Corn, Chicken Oil, Oats, Herring, Dried Brewers Yeasts, Whole Dried Egg, Sugarbeet Pulp, Whole Linseed, Fish Oils, Vitamins & Minerals.

Protein 32%,
Oil 20%,
Ash 8.5%,
Fibre 2%,
Moisture 8%,
Copper 18 mg/kg,
Calcium 1.6%,
Phosphorus 0.8%,
Sodium 0.48%,
Vitamin A -16,000 iu/kg,
Vitamin D3 - 1,600 iu/kg,
Vitamin E - 200 iu/kg.
Vitamin Potency - 12 months from date of manufacture.


Registered: October 2005
Posts: 3953
Review Date: Sat March 22, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: First ingredient is a named meat product
Cons: Insufficient meat content, mixed quality ingredients, controversial filler

The first ingredient in the food is a named meat product, in meal form. There is a further meat ingredient 6th on the ingredient list but this is not a meat meal, being inclusive of water content (about 80%). Once this is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. As ingredients are listed in order of weight, it is thus unlikely that this ingredient is truely amongst the most prolific in the food and would be more accurately placed further down the ingredient list. The first true meat product does not occur until third on the ingredient list, indicating that the product is rather light in meat content.

The main grains in the food are rice and maize (corn). Rice is a decent quality grain, but corn is a difficult to digest grain of limited value in dog food products. It is also commonly associated with food allergies. Oats are a further decent quality grain in the food, but it is likely that the combined grain ingredients outweigh the meat content by some margin. We appreciate the inclusion of whole eggs.

Beet pulp is a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

We note the food has added vitamins and minerals, but no information is given about these and may include synthetics.

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