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Reviews Views Date of last review
1 14252 Sat March 22, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Feeding guideline:
A 25kg dog should be fed about 300g

Energy 17.5 Mj ME/kg - 4,180 kCal ME/kg,

Fresh Chicken, Rice, Chicken Meat Meal, Maize, Whole Egg, Yeasts, Fish Meal, Fish Oils, Vitamins (including Vitamin C, Beta-carotene, Vitamin E), Minerals, DL-methionine, Taurine.

Protein 30%,
Oils 16%,
Ash 8%,
Fibre 2.5%,
Copper (Cupric Sulphate) 22 mg/kg,
Selenium 0.35 mg/kg,
Taurine 750 mg/kg,
Vitamin A - 20,000 iu/kg,
Vitamin - D3 1,750 iu/kg,
Vitamin E - 200 iu/kg.
Vitamin Potency 12 months from date of manufacture


Registered: October 2005
Posts: 3953
Review Date: Sat March 22, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: First and third ingredients are named meat products
Cons: Insufficient meat content, mixed quality ingredients

The first ingredient in the food is a named meat product, but not a meat meal, being inclusive of water content (about 80%). Once this is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. As ingredients are listed in order of weight, it is thus unlikely that this ingredient is truely the most prolific in the food and would be more accurately placed further down the ingredient list. The first true meat product does not occur until third on the ingredient list, indicating that the product is rather light in meat content. There is a further meat meal 7th on the ingredient list, but this is too far down to make a substantial contribution to the overall meat content of the food. We note this is a fish meal ingredient, but find no sign on the manufacturer's site that all protein ingredients purchased are preserved with substances other than ethoxyquin (ethoxyquin is a chemical preservative, commonly added to fish meal ingredients, but that is banned or heavily regulated in human food due to the belief that it is carcinogenic).

The main grains in the food are rice and maize (corn). Rice is a decent quality grain, but corn is a difficult to digest grain of limited value in dog food products. It is also commonly associated with food allergies. We note the food has added vitamins and minerals, but no information is given about these and may include synthetics.

Overall, this product uses a number of low quality ingredients and appears to have minimal meat content. It receives a 3* rating (just), but is not amongst the highest quality in this class and a lower rating was considered.

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