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1 105500 Sun March 23, 2008
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No recommendations None indicated None indicated


Description: Ingredients:
Chicken, chicken meal (natural source of glucosamine), corn gluten meal, brewers rice, animal fat (preserved with mixed tocopherols - form of vitamin E), ground yellow corn, ground wheat, calcium phosphate, dried beet pulp, dried egg product, brewers dried yeast, animal digest, salt, potassium chloride, calcium carbonate, L-lysine monohydrochloride, choline cholride, zinc sulfate, vitamin E supplement, L-ascorbyl-2-polyphosphate (source of vitamin C), ferrous sulfate, manganese sulfate, niacin, vitamine A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, vitamin B-12 supplement, pyridoxine hydrochloride, garlic oil, folic acid, vitamin D3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of vitamin K activity), sodium selenite.

Guaranteed analysis
Crude protein 30% min
Crude fat 20% min
Moisture 12% max
Crude fibre 4% max
Linoleic acid 1.6% min
Calcium 1.3% min
Phosphorus 1% min
Zinc 100mg/kg
Selenium 0.3 mg/kg
Vitamin A 12,000 IU/kg min
Vitamin E 100 IU/kg min
Ascorbic Acid * 70mg/kg min
Glucosamine* 350ppm
* Not recognised as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Animal feeding tests using Association of American Feed Control Officials (AAFCO) procedures substantiate that Member's Mark EXCEED Performance Chicken & Rice Formula provides complete and balanced nutrition for all life stages.


Registered: October 2005
Posts: 3953
Review Date: Sun March 23, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: First two ingredients are named meat products
Cons: Insufficient meat content, low quality grain, controversial filler, fat of unidentifiable origin

The first ingredient is a named meat product, but this is not a meat meal ingredient. Instead is inclusive of water content (about 80%). Once this is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. As ingredients are listed in order of weight, it is thus unlikely that this ingredient is truely the most prolific in the food and would be more accurately placed further down the ingredient list. The second ingredient is also a named meat product, this time in meal form. It is probably the true first ingredient and main meat product in the food.

The main grains in the food are corn gluten meal and brewers rice. Both are low quality. Corn gluten meal is defined as that part of the commercial shelled corn that remains after the extraction of the larger portion of the starch, gluten, and term by the processes employed in the wet milling manufacture of corn starch or syrup. In plain English, the remains of corn after most of the nutritious bits have been removed. Brewers rice is a low quality form of rice and a byproduct.

Animal fat is an ingredient of unidentified origin for which it is impossible to determine species, source or quality. Unidentified ingredients are usually very low quality. AAFCO define this asobtained from the tissues of mammals and/or poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative".

The food has further grains - corn and wheat, making it appear rather heavy in grain content. Corn is a difficult to digest grain of limited value in dog food, and commonly associated with food allergies. Wheat is believed by many to be the leading cause of food allergies in dog food.

Beet pulp is a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required. We would prefer to see the use of whole eggs rather than egg product in the food.

We note the inclusion of synthetic vitamin K, a substance alleged by some to be linked to liver problems and which is progressively being removed from better quality products.

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