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Reviews Views Date of last review
1 17887 Mon March 24, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Ingredients:
Whole Wheat, Maize, Poultry Meat Meal, Barley, Chicken Fat, Full Fat Soya Bean Meal, Sugar Beet Pulp, Vitamin And Mineral Supplement, Tripe Powder.

Typical analysis:
Protein 18%
Oil 11%
Fibre 2.2%
Ash 5.6%
Vitamin A 10 000 Iu/kg
Vitamin D3 1 500 Iu/kg
Vitamin E 160 Iu/kg
Copper 12 Mg/kg


Registered: October 2005
Posts: 3953
Review Date: Mon March 24, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Insufficient meat content, meat of unidentifiable origin, controversial filler

The first ingredient in this food is wheat. Although a whole grain at least, wheat is believed by many to be the leading cause of food allergies in dog food. Even if better quality grain had been used, we would still note that grains are an unnatural foodstuff for canines and very low quality compared to meat (on which dog food products actually should be based). Further grains in the product are maize (corn) and barley. Barley is good quality, but the more prolific corn is a difficult to digest grain of limited value in dog food. It is also commonly liked to allergy problems. Soy boosts the moderate protein content of the food, but this is very low quality protein compared to meat.

The second ingredient is the main meat product in the food. Poultry meal is a meat meal product but is not one named by species. This is a concern as it makes it impossible to identify the source, quality or consistency of the ingredient. Ingredients of unidentifiable source are usually very low quality, cheap ingredients and are not found in higher quality products. Only second on the ingredient list, we have little confidence that the product contains adequate meat.

Beet pulp is a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

No information is given about the added vitamins and minerals, which may include synthetics.

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