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Reviews Views Date of last review
1 16235 Mon March 24, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Ingredients
Poultry meat meal, maize, white rice, chicken fat, whole dried egg, sugar beet pulp, yeast, vitamin and mineral supplement.

Free from artifical flavourings, colourants and preservatives.

Typical analysis:
Protein 30%
Oil 20
Fibre 2.9%
Ash 8%
Vitamin A 12 000 Iu/kg
Vitamin D3 1 500 Iu/kg
Vitamin E 275 Iu/kg
Copper 12 Mg/kg


Registered: October 2005
Posts: 3953
Review Date: Mon March 24, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Minimum acceptable meat content, meat of unidentifiable origin, controversial filler

The first ingredient is poultry meal. Poultry meal is a meat meal product but is not one named by species. This is a concern as it makes it impossible to identify the source, quality or consistency of the ingredient. Ingredients of unidentifiable source are usually very low quality, cheap ingredients and are not found in higher quality products. The product does at least have meat as the first ingredient, but our concern here goes to the quality of that meat.

The next ingredients are grains. Maize (corn) is a difficult to digest grain of limited value in dog food. It is also commonly liked to allergy problems. Rice is decent quality, and we appreciate the use of whole eggs in the food.

Beet pulp is a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

No information is given about the added vitamins and minerals, which may include synthetics.

Overall, this appears to be a better product than many in this class, at least in terms of meat content. Better quality ingredients, however, would be required to award a higher rating.

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