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Reviews Views Date of last review
1 19733 Mon March 24, 2008
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No recommendations None indicated None indicated

Description: Ingredients
Poultry meat meal (min 30%), maize, chicken fat, white rice, porridge oats, maize gluten meal, sunflower meal, whole linseed, sugar beet pulp, whole dried egg, vitamins & minerals, yeast, mos.

Free from artifical flavourings, colourants and preservatives.

Typical analysis:
Protein 28%
Oil 18
Fibre 2.5%
Ash 7.5%
Vitamin A 15 000 Iu/kg
Vitamin D3 1 500 Iu/kg
Vitamin E 275 Iu/kg
Copper 20 Mg/kg


Registered: October 2005
Posts: 3953
Review Date: Mon March 24, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Minimum acceptable meat content, meat of unidentifiable origin, mixed quality grain, controversial filler

The first ingredient is poultry meal. Poultry meal is a meat meal product but is not one named by species. This is a concern as it makes it impossible to identify the source, quality or consistency of the ingredient. Ingredients of unidentifiable source are usually very low quality, cheap ingredients and are not found in higher quality products. The product does at least have meat as the first ingredient, but our concern here goes to the quality of that meat.

The next ingredients are grains. Maize (corn) is a difficult to digest grain of limited value in dog food. It is also commonly liked to allergy problems. We note that chicken fat is the third ingredient, and that research at Purdue University has identified fat in the top four ingredients of dry food as a factor increasing the risk of bloat in large breed dogs. Smaller breeds are untested. Rice and oats are decent quality, and we appreciate the use of whole eggs in the food.

Maize (corn) gluten meal is a lower quality ingredient. It is defined as that part of the commercial shelled corn that remains after the extraction of the larger portion of the starch, gluten, and term by the processes employed in the wet milling manufacture of corn starch or syrup. In plain English, the remains of corn after most of the nutritious bits have been removed.

Beet pulp is a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

No information is given about the added vitamins and minerals, which may include synthetics.

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