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1 11615 Mon November 21, 2005
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No recommendations None indicated None indicated

Description: Feeding guideline:
A 25 kg dog should be fed 238 - 266 grams per day.

FRESH CHICKEN, chicken meal, rice flour, chicken fat (preserved with mixed tocopherols), ground corn, beet pulp, whole dried egg, brewers yeast, fish meal, linseed, fish oil (preserved with mixed tocopherols), lecithin, minerals and vitamins. Chondroitin, Glucosamine and MSM.

Typical analysis:
Protein 30%
Ash 7%
Oil 21%
Fibre 3
Moisture 8%
Vitamin D 1424 IU/kg
Vitamin A21420 IU/kg
Vitamin E 148 IU/kg
Calcium 1.4%
Copper 23mg/kg
Phosphorus 0.95%


Registered: October 2005
Posts: 3953
Review Date: Mon November 21, 2005 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: First two ingredients are named meat products.
Cons: Use of grain fragments, corn and other controversial filler. Fat as fourth ingredient (a bloat risk factor for large breed dogs)

The first two ingredients are named meat products. The first is chicken inclusive of its water content (about 80%) and once that is removed it is likely that this ingredient would be more accurately placed somewhat further down the ingredient list (ingredients are listed in order of weight). Since the next ingredient is chicken meal, however, we can still be confident that the first ingredient in the food really is a meat product. Note also that this is an example of the practice of “splitting” (see note on main page), but in this case serves to increase our level of confidence in the amount of meat product in the food.

There is a further meat product (fish meal) 8th on the ingredient list but it is unlikely that this comprises a substantial part of the food (ingredients are listed in order of weight). The manufacturer does not claim to use ethoxyquin-free sources (ethoxyquin is a chemical preservative commonly added to fish meal, that is believed to be carcinogenic).

The main grain in the food is rice (2nd on ingredient list). Unfortunately, this is rice flour which we consider to be filler.

It is a concern to see chicken fat as the fourth ingredient. Research at Purdue University has identified a fat in the top four ingredients of a dry dog food as a factor that increases the risk of bloat in large breed dogs. Smaller breeds are untested.

Corn is the fifth ingredient. Corn is difficult for dogs to digest and thought to be the cause of a great many allergy and yeast infection problems.

We appreciate the use of whole eggs, but beet pulp is a controversial ingredient – it is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food especially so high on the ingredient list. There are less controversial products around if additional fibre is required.

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