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Reviews Views Date of last review
1 35869 Sat February 9, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Feeding guideline:
A 25kg dog should be fed 305g for maintenance or 240g for weight loss

Average Metabolisable Energy 330 kcals/100g

Rice; chicken and chicken by -products; vegetable protein concentrate; corn; chicken digest; vegetable fi bre; di-calcium phosphate; iodised salt; vegetable oil (and/or chicken tallow); poultry and poultry by-products; potassium chloride; taurine; vitamin E; zinc sulphate; choline chloride; antioxidants; vitamin C; lucerne meal; marigold meal; tomato powder; ferrous sulphate (iron); copper sulphate; vitamin A; calcium pantothenate; sodium selenite; vitamin B2; potassium iodide; vitamin B12; vitamin B1; niacin; vitamin D3; vitamin B6; folic acid.

Nutrition Information
Nutrient %
Crude Protein (not less than) 25.0
Crude Fat (not less than) 5.0
Crude Fibre (not more than) 6.0
Moisture (not more than) 10.0
Ash (not more than) 10.5
Salt (as NaCL) (not more than) 2.0
Calcium (not less than) 1.2
Phosphorus (not less than) 1.2


Registered: October 2005
Posts: 3953
Review Date: Sat February 9, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Byproducts, byproducts of unidentifiable origin, low quality ingredients throughout, undisclosed preservative

The first ingredient in this food is rice. Rice is a decent quality grain, but it is still a grain which is not a natural foodstuff for canines. Dog food products should be based on meat rather than grain.

The meat related ingredients in this food are byproducts. It is impossible to ascertain the quality of by-products and these are usually products that are of such low quality as to be rejected for use in the human food chain, or else are those parts that have so little value that they cannot be used elsewhere in either the human or pet food industries. The AAFCO definition of Chicken by-product meal is ďa meal consisting of the ground, rendered, clean parts of the carcass of slaughtered chicken, such as necks, feet, undeveloped eggs and intestines, exclusive of feathers, except in such amounts as might occur unavoidable in good processing practice. There are further byproducts further down the ingredients list, but in this case not even identified by species. We shudder.

The grains in the food are of mixed quality. Rice is a decent quality grain, but corn is a difficult to digest grain of limited value in dog food. It is also commonly associated with food allergies. Vegetable fibre is the byproducts of vegetables - peelings, culls and other rejects of human food production. Vegetable protein is used to boost the protein content of the food, but this is very low quality protein compared to meat.

No information is given about preservatives, which may include chemicals such as Ethoxyquin, BHA or BHT all of which are allowed in dog food products but are banned or heavily regulated in human food production due to the belief that they are carcinogenic.

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