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Reviews Views Date of last review
1 17489 Sun March 23, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated



Description: Ingredients
Fresh chicken (min 24%), Poultry Meat Meal, Maize, Rice, Barley, Maize Gluten Meal, Animal Fat, Sugar Beet Pulp, Poultry Digest, Brewers Yeast, Egg Powder, Flaxseed, Potato Protein, Sodium Chloride, Potassium Chloride, Methhionine, Marigold Extract, Yucca Extract, Rosemary Extract.
With Antioxidant EC Additives (vitamin E and Vitamin C). Total Chicken min 37%

Typical Analysis
Moisture 8%,
Protein 26%,
Oils & Fats 14.5%,
Fibre 3.3%,
Ash 6%,
Calcium 1.5%,
Phosphorus 0.85%,
Vitamin A 12,000 iu/kg,
Vitamin D3 1,200 IU/kg,
Vitamin E (a-Tocopherol) 600iu/kg,
Copper (Cupric Sulphate) 12mg/kg.

Contains Tocopherol Rich extracts of Natural Origin. No added colourants, flavourings or preservatives.


Registered: October 2005
Posts: 3953
Review Date: Sun March 23, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Pros: First ingredient is a named meat product
Cons: Meat and fat products of unidentifiable origin, controversial filler, some low quality grain

The first ingredient in this food is fresh chicken. This is not a meat meal ingredient, but instead is inclusive of water content (about 80%). Once this is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. As ingredients are listed in order of weight, it is thus unlikely that this ingredient is truely the most prolific in the food and would be more accurately placed further down the ingredient list. It is followed immediately by a meat ingredient in meal form, which gives us some confidence in the overall meat content of the food.

Whilst relatively happy with overall meat content, the quality of ingredients used in the product are less pleasing. Poultry meal is a meat meal product but is not one named by species. This is a concern as it makes it impossible to identify the source, quality or consistency of the ingredient. Ingredients of unidentifiable source are usually very low quality, cheap ingredients and are not found in higher quality products.

The main grains in the food are maize (corn) and rice. Rice is a decent quality grain, but the major grain here is corn, which is a difficult to digest grain of limited value in dog food. It is also commonly associated with food allergies. Corn (maize) gluten meal, next on the ingredient list, is also low quality. This is defined as that part of the commercial shelled corn that remains after the extraction of the larger portion of the starch, gluten, and term by the processes employed in the wet milling manufacture of corn starch or syrup. In plain English, the remains of corn after most of the nutritious bits have been removed.

Animal fat is an ingredient of unidentified origin for which it is impossible to determine species, source or quality. Unidentified ingredients are usually very low quality. AAFCO define this asobtained from the tissues of mammals and/or poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative".

Beet pulp is a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

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