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Reviews Views Date of last review
1 19966 Wed January 9, 2008
Recommended By Average Price Average Rating
No recommendations None indicated None indicated

Description: Ingredients
Poultry Meal, Wheat, Corn, Wheat Flour, Poultry Fat, Wheat Shorts, Beet Pulp, Protein-Hydrolysate, Linseed, Dried Brewers Yeast, Limestone, Sodium, Chicory Powder, Yeast.

Typical Analysis
Crude Protein 24.3%
Crude Fat 14.3%
Crude Fibre 2.7%
Moisture 8.0%
Crude Ash 7.1%
Calcium 1.40%
Phosphorous 1.00%
Potassium 0.60%
Sodium 0.37%
Magnesium 0.14%

Vit A 15000 iu/kg
Vit D3 1200 iu/kg
Vit E (Alpha-Tocopherolacetat) 150 iu/kg
Copper (as copper-II-sulfate, pentahydrate) 10 iu/kg
Metabolizable Energy 15.7 MJ/kg
Omega 3 0.50%
Omega 6 3.00%
Ratio Omega 6/Omega 3 6.0:1

Expected contents of other vitamins and trace elements (not guaranteed)
Vit. B1 12 mg/kg
Vit. B2 12 mg/kg
Vit. B6 7 mg/kg
Vit. B12 100 mcg/kg
Biotin 500 mcg/kg
Pantothenic acid 30 mg/kg
Nicotenic acid 50 mg/kg
Folic acid 3 mg/kg
Vit. K 1 mg/kg
Vit. C 70 mg/kg
Choline Chloride 2.0 mg/kg
Iron 135 mg/kg
Zinc 190 mg/kg
Manganese 30 mg/kg
Cobalt 0.4 mg/kg
Iodine 3 mg/kg
Selenium 0.4 mg/kg

Vitamin A 15000 IU/kg
Vitamin D3 1200 IU/kg
Vitamin E (Alpha-Tocopherolacetat) 150 IU/kg
Copper (as copper-II-sulfate, pentahydrate) 10 IU/kg

With Antioxidants (extracts of tocopherols of natural origin, propyl gallate)


Registered: October 2005
Posts: 3953
Review Date: Wed January 9, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Insufficient meat content, meat and fat of unidentifiable origen, controversial filler

The first ingredient in this food is a meat product of unidentifiable origin. It is in meal form. We prefer not to see the use of unidentified "poultry" or "meat" products in dog foods. These are almost always very low quality, and it is impossible to identify species or source. The fat ingredient, fourth on the ingredient list, is also of unidentifiable species and source and similarly a very low quality ingredient.

The main grains in the food are wheat and corn. Wheat is believed by many to be the number one cause of food allergy problems in dogs. As wheat shorts this consists of "fine particles of wheat bran, wheat germ, wheat flour, and the offal from the “tail of the mill”. This product must be obtained in the usual process of commercial milling and must contain not more than 7% crude fiber". In simpler terms, the floor sweepings from processing of wheat for flour and other products. Wheat flour (in dog food commonly a byproduct of human food production) is a further grain fragment we consider primarily filler. Corn is of limited value, being a difficult to digest grain that is also commonly implicated in food allergies. It is, at least, a whole grain.

Beet pulp is controversial filler which appears to be used in large quantities in this food. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required. Added glucosamine and chondroitin are far below useful levels and a gimmick (as is the case in all dog food products).

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