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1 14167 Wed January 9, 2008
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No recommendations None indicated None indicated

Description: Feeding guideline:
A 5kg dog should be fed about 85 g

Poultry Meal, Wheat, Corn, Poultry Fat, Wheat Shorts, Beet Pulp, Protein-Hydrolysate, Sodium, Limestone, Chicory Powder, Yeast, Glucosamine, Chondroitin Sulfate.

Typical Analysis
Crude Protein 26.5%
Crude Fat 16.3%
Crude Fibre 2.8%
Moisture 8.0%
Crude Ash 7.5%
Calcium 1.40%
Phosphorous 1.00%
Potassium 0.60%
Sodium 0.35%
Magnesium 0.13%

Vit A 15000 iu/kg
Vit D3 1200 iu/kg
Vit E (Alpha-Tocopherolacetat) 150 iu/kg
Copper (as copper-II-sulfate, pentahydrate) 10 iu/kg
Metabolizable Energy 16.2 MJ/kg
Omega 3 0.30%
Omega 6 3.40%
Ratio Omega 6/Omega 3 11.3:1
Expected contents of other vitamins and trace elements (not guaranteed)
Vit. B1 (Thiamin) 12 mg/kg
Vit. B2 12 mg/kg
Vit. B6 7 mg/kg
Vit. B12 100 mcg/kg
Biotin 500 mcg/kg
Pantothenic acid 30 mg/kg
Nicotenic acid 50 mg/kg
Folic acid 3 mg/kg
Vit. K 1 mg/kg
Vit. C 70 mg/kg
Choline Chloride 2000 mg/kg
Iron 135 mg/kg
Zinc 190 mg/kg
Manganese 30 mg/kg
Cobalt 0.4 mg/kg
Iodine 3 mg/kg
Selenium 0.4 mg/kg

Vitamin A 15000 IU/kg
Vitamin D3 1200 IU/kg
Vitamin E (Alpha-Tocopherolacetat) 150 IU/kg
Copper (as copper-II-sulfate, pentahydrate) 10 IU/kg

With Antioxidants (extracts of tocopherols of natural origin, propyl gallate)


Registered: October 2005
Posts: 3953
Review Date: Wed January 9, 2008 Would you recommend the product? No | Price you paid?: Not Indicated | Rating: 0 

Cons: Insufficient meat content, meat and fat ingredients of unidentifiable origin, controversial filler

The first ingredient in this food is a meat product of unidentifiable origin. It is in meal form. We prefer not to see the use of unidentified "poultry" or "meat" products in dog foods. These are almost always very low quality, and it is impossible to identify species or source. The fat ingredient, fourth on the ingredient list, is also of unidentifiable species and source and similarly a very low quality ingredient. We note that research at Purdue University has identified fat in the top four ingredients of dry food as a factor increasing the risk of bloat in large breed dogs. Smaller breeds are untested. Protein hydrolysate (usually from whey) is a low quality means of boosting the protein content of the food.

The main grains in the food are wheat and corn. Wheat is believed by many to be the number one cause of food allergy problems in dogs. As wheat shorts this consists of "fine particles of wheat bran, wheat germ, wheat flour, and the offal from the “tail of the mill”. This product must be obtained in the usual process of commercial milling and must contain not more than 7% crude fiber". In simpler terms, the floor sweepings from processing of wheat for flour and other products. Corn is of limited value, being a difficult to digest grain that is also commonly implicated in food allergies. It is, at least, a whole grain.

Beet pulp is controversial filler which appears to be used in large quantities in this food. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required. Added glucosamine and chondroitin are far below useful levels and a gimmick (as is the case in all dog food products).

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